The Film Daily (1918)

Record Details:

Title:
The Film Daily
Date:
1918
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1918)
Leaf #:
00090
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
September 21, 2023
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3U iMA DAILY Sunday, July 21, 1918. Play Up Star and Human Touches and Soft Pedal the Ancient Plot The Box Office Analysis for the Exhibitor Alice Joyce in "TO THE HIGHEST BIDDER" Vitagraph I wouldn't mention the story in exploiting this because the mere mention of the mortgage is going to sound very familiar to your fans. I would play up the name of Alice Joyce, who has quite a following in many communities, and would promise them a delightfully human character study, depicting life in a small town. Yon might use a cut of Miss Joyce in your ads with the caption: "How much would you bid for this lady at auction? She offers herself to the highest biddder in this entertaining Vitagraph feature." You might shoot some teasers like these: "If you returned to your home town to find that vour sweet heart was being auctioned off to the highest bidder, what would you do? See 'To the Highest Bidder.' '; "How much would you bid for the girl you loved if she offered herself at public auction?" If you are in a community where auctions are frequently held, you might arouse some interest by getting some regulation auction posters made. Have the words, "AUCTION — TODAY — ALICE JOYCE — TO THE HIGHEST BIDDER." in large type that can be read at a distance and have the rest of your message set in smaller type between the large headlines. Use s cut of Miss Joyce on the card, and post them around in the same manner that auctions are advertised. I would make it plain that this is light entertainment as I think that is what the sharpshooters are looking for these days. This has been rather artistically produced and contains enough comedy touches to put it over successfully where folks are not too critical about the story. — ■ . — cTWme. Petrova In Her Fourth Special Vehicle "Tempered Steel" /i screen triumph in The Leading Photoplay Temples of the Country. Published via The Exchanges of The First National Exhibitors' Circuit. PETROVA PICTURE COMPANY Frederick L. Collins, President NEW YORK i !