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32
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DAILY
Sunday, July 21, 1918.
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Your Folks Will Rave About Wally in This. Boost It To the Limit
The Box Office Analysis for the Exhibitor
Wallace Reid in
"LESS THAN KIN"
Paramount
You can make a lot of noise about this and I think that most folks, especially the ladies who think Wally is "jest grand", will think that this is one of the best offerings they have ever seen him in. Miss Little has also built up quite an individual following in Wally's support and I would use her name prominently.
I would make it plain that this is delightful, wholesome comedy-drama with unusual twists and complications and would go the limit in boosting it. It sure is a genuine pleasure to sit through a production that has been handled the way this one has and you won't go wrong in making considerable fuss about it.
You might use some catchlines like this to stir up
interest: "What would you do if you were impersonating another man to dodge your own past and found that his record was worse than yours?"
"Wally Reid had a criminal record and assumed the name and station of another man to dodge it. Then it developed that he has thus fallen heir to the other man's abondoned family. If he revealed his identity the chair awaited him — if he stood firm as the other man, he had an awful looking wiff and two ruff-neck kids on his hands. Then there was a very good looking young lady to be considered. See how Wally got out of predicament in 'Less Than Kin.' "
You might ask them: "Have you got a double? Does it cause you embarrassment? Wally had a lot of bad debts and a dirty faced family wished on him when he assumed another man's name to dodge his own past."
See "Less Than Kin."
TRIANGLE AUGUST PROGRAM
PAULINE STARKE GLORIA SW ANSON
ALMA RUBENS ROY STEWART
Better than a Full House
Featured Players who are consistently growing in popularity Presented by Triangle in quality pictures, produced with the assurance of pleasing the public and paying YOU a profit.
Exhibitors — Investigate Triangle's August Schedule
It presents performers whom the critics have stamped with their approval
"Players who Please in Plays that Profit"
TRIANGLE DISTRIBUTING CORPORATION
457 BROADWAY
NEW YORK
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