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tMA
DAILY
Sunday, August 25, 1918
Has Nothing to Recommend It But Will Probably Get Over
The Box Office Analysis for the Exhibitor
William Desmond in
"WILD LIFE"
Triangle
i If Bill's recent pictures haven't made your gang
commence to lose interest in Bill, maybe bis name will slide tliis over satisfactorily. There isn't much else to recommend it unless you want to use the one thrill in the production for a come-on and see if you can get your gang interested that way. It's just a routine western such as we have been getting from Triangle recently, slides along in the same old rut and fails to give us anything new or startling but I suppose the average gang will accept it and say nothing although certainly none
of them are going to rave over it or give it more than a passing thought after they have seen it.
The "Wild Life" title sounds like one of those things Hint were cooked up by some bright mind in the studio who thinks that the whole world wants blood and thunder meller as a steady diet and won't come into a theatre unless the title suggests that kind of entertainment.
About your only chance of getting any money on this is !<> play up what may remain of the box office value of Bill Desmond's name and simply tell them that this is a western meller with Bill Desmond, the society hero, playing the role of a bold, bad man.
If you can duck this consistently. I would do so, because while it may not cause any complaints, it certainly isn't the kind of stuff that builds up house prestige and keeps the theatregoing gang interested in motion picture entertainment.
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Houdini
ROLFE PRODUCTIONS, Inc.
HARRY GROSSMAN, Genl. Mngr. Temporary Office :
729 Seventh Ave., New York