The Film Daily (1918)

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DAILY Sunday, August 25, 1918 Play Up Atmosphere and Star. Go Easy on Plot The Box Office Analysis for the Exhibitor Elsie Ferguson in "HEART OF THE WILDS" Artcraft I believe that you can figure this a pretty s;ife bet, particularly if you will emphasize the fact that this was mad i' in Yellowstone Park, with some of the most unusual exteriors ever screened, giving a genuine rough Western atmosphere to the story. You can play up Miss Ferguson because I believe she has made a very good impression in her previous productions and I would mention particularly the fact that Tommy Meighan and Matt Moore appear in support because both are favorites. It seems to me to be advisable to mention the fact that Marshall Neilan directed this, referring to some of his successful productions with Mary Pickford, such as "Rebecca of Sunnybrook Farm" and "Stella Maris," because most everyone will give full credit for the atmosphere registered by the director. You might head an ad: COULD YOU ARREST HER BROTHER? in rather large type with the photograph of Miss Ferguson centered below, and photograph of Mr. Moore smiling and Mr. Meighan stern, planted below that of Miss Ferguson so that the three pictures form a triangle. Under Mr. Moore's picture you can put the words HER BROTHER, and HE KILLED AN INDIAN, and under the photo of Mr. Meighan, the words HER SWEETHEART OF THE ROYAL MOUNTED POLICE. You can't go too strong in raving about some of the locations in this, because they are quite exceptional and I believe that most fans are very appreciative of unusual and particularly distinctive exteriors, especially when they are photographed to advantage as they are in this. Be careful about your promises as to the story, because it flops towards the end. Mme. PETROVA The in the most powerful film drama she has ever presented — Panther Woman The scenario is based on the well-known novel "PATIENCE SPARHAWK," by the famous novelist GERTRUDE ATHERTON. A great star— a great story,. Book "The Panther Woman"— and make money! Soon to be released through First National Exhibitors' Circuit PETROVA PICTURE COMPANY Frederick L. Collins, President WID'S 1918 YEAR BOOK out in September— Order Extra Copies Early.