The Film Daily (1918)

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a!^ 10 \§tf^\ PAILV Sunday. August 25. 191* Star's Name Should Pull Business and Production Should Satisfy The Box Office Analysis for the Exhibitor Billie Burke in in this is not up to the standard Ave have come to expect from her but she will no doubt impress favorably. "TTV PTTR^TTTT ClT* POT T V * would simply tell them that this is a farce, pure 11^ rurvouil WJ. L vjl^i^ L ;ni(1 sim])le constructed merely for laughing purposes Paramount and would say verv little ab°llt the story or the indi vidual merits of the production. The spy meller part of the offering fails to impress or enthuse but might This hardly warrants making any fuss about although be a good angle for your advertising. most audiences will probably accept it as a satisfactory _ . , , ,.,,, ... . ,,. ,., „ program offering. No doubt the name of Billie Burke You mi§nt create a llttle jnterest Wlth catchlmes like means considerable and Thomas Meighan is also quite these: well known from previous productions in which he has "I>id you ever call on your best girl and find that your appeared. hated rival had preceded you and seemed to be doing nicely? See Billie Burke in 'The Pursuit of Polly'." This isn't by any means bad and I doubt if anyone "What would you do if you had outdistanced two ri will register any complaints about it not being as good vals for the hand of a uirl and then found that an outas they expected but it just doesn't impress as more sider had horned in and obtained her consent to marthan an ordinary routine offering. Miss Burke's work riage? See Billie Burke in 'In the Pursuit of Polly'." **♦♦**%#*♦**♦♦*♦♦*♦**»**♦<■***♦♦♦♦* *♦.*♦♦♦♦#♦♦-*♦>♦.♦♦.♦♦>♦.♦♦>♦>♦*♦♦>♦.♦♦>♦>♦>♦>♦ ♦♦♦♦♦♦♦♦♦♦♦ #WWWW***#***#*#** W♦♦^♦W♦♦WW♦♦♦♦♦♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>♦>MMMMM♦>MMM• ,*♦♦♦♦♦♦♦*♦%♦♦♦♦♦♦♦♦♦♦♦*♦♦♦W♦♦♦ ♦♦♦♦♦*♦♦♦♦♦♦♦♦♦♦'♦ *•♦♦'♦♦*♦♦*♦»>♦'♦♦'«*'»♦*♦«*«♦*♦♦*♦*"♦♦♦♦♦♦♦♦♦*♦♦♦*♦♦♦♦♦♦♦*♦*♦*♦*♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦*♦♦♦■ Timely Suggestions To Producers: ■■■^■■bibkmw^wbi m^Mi^Hnuni^KiMHHMaaBHH^DBranBna mini «>» ■■ ■!■ turn n M^^m—— P— — »» Never, in the history* of the industry, has. a substantial, efficient organization been so necessary to the successful marketing of productions in foreign territory. War time conditions make exacting service a paramount necessity. Our facilities for the sale, exploitation, routing, shipping, collecting, insuring, etc., of film are the result of years of experience in foreign fields. We would be glad of the opportunity to show you how the house of ROBERTSON-COLE can better serve you. The scope of our sales organization is bro id enough to meet the requirements of the most extensive producers who have to get big round sums for their pictures; and at the same time is so constituted that it can give the same painstaking, result-getting attention to the less pretentious pictures. WITNESS RECENT SALES: "Tarzan of the Apes" Wm. A. Brady's "Stolen Orders" "The Romance of Tarzan" "Passing of the Third Floor Back" "Those Who Pay" ENGLISH RIGHTS THAT YIELDED $150,000 and— "The Accidental Honeymoon" "Souls Redeemed" "The Master Crook" "The Eleventh Commandment" "The Public Defender" "Her man" and a score of others that brought through our agency most satisfactory returns ROBERTSON-COLE CO. World Wide Film Distributors 1600 Broadway New York City >♦-♦♦'♦*'♦*'♦♦'♦♦'♦*'♦♦♦♦♦**♦ «*****# -#*#ww