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30 IV* \ PAlUY Sunday, September 1, 1918
A Safe Bet As Entertainment For Any Kind of a House
The Box Office Analysis for the Exhibitor Bessie Barriscale in man jn another town and you found on his dresser a
"THE WHITE LIE" picture of YOUR wife and baby, what would you think?
Paralta=Hodkinson See Bessie Barriscale in 'The White Lie'."
"If your wife had secretly adopted a baby and had I am sure that any audience will consider this very , -, .. . ,. ., . ,, ,
J m , J led you to believe it was your own, what would you do
good entertainment. The unusual twists and plot de when ^ rgal f&ther c&me tQ claim -t? gee Begsie B&r
velopment will keep any gang guessing as to how this riscale in <The White Lie' "
is going to finish and the general classy atmosphere and ^r . ,, , ,, ' „ ,.
, , . , .,,..,.. T ^ou might work the title into a very effective ad on
superb lightings throughout stamp it as distinctive. I ,. . , ... . ... . _, . „ . .
r, ,, _ . , this by using liberal space with merely Bessie Barriscale
believe that Miss Barriscale has a following that means . urri, -rtrt,-^ T • .. ± «. -^ ^ *
^ ^. , , . . , .,, , m The White Lie" together with the name of your
something at the box-office and her friends will thor , , j i * * * • ^ i.i
. . , ., , . theatre and date of showing bunched up in neat type
oughly enjoy watching her through the bewildering . ., . „ ,. . . . ,, , ., ,
complications in this production. m the center of the ad havm the whlte sPace Predom
You might arouse interest with catchlines like these: inate over tne type in the proportion of about one hun
"If a co-incidence brought you to the room of another dred to one.
THE EXHIBITOR'S BIBLE IN CANADA
is the
Canadian Moving Picture Digest
Every Saturday 100 per cent Circulation
RA YMOND S. PECK, Editor
Head Office now at _ ™ew York Office
Room 804, 17 West 44th Street 326 Spadina Ave., Toronto, Ontario ernest shipman, Representative
WARNING!
TO EXCHANGES, THEATRE OWNERS, THEATRE MANAGERS
THE UNDERSIGNED HEREBY GIVES NOTICE TO ALL EXCHANGES, THEATRE OWNERS AND THEATRE MANAGERS, RENTING OR SHOWING a picture called "The Mothers of Liberty," which was originally the feature, "The Ordeal," that they will be held strictly accountable according to law, as the said picture contains parts of reels 2, 3, 4, 5 and 6 of the feature picture.
"THE ORDEAL"
The undersigned controls exclusive rights to distribute "The Ordeal" for Greater New York, New York State, Northern New Jersey and elsewhere throughout the United States.
(Signed) Samuel Rosendorf.