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B»!*l
DAILY
Sunday, September 15. 1918
May Get By But Certainly Contains Nothing to Recommend It
The Box Office Analysis for the Exhibitor
Hedda Nova and J. Frank Glendon in
"BY THE WORLD FORGOT"
Vitagraph
This isn't so bad but what you can slip it over as a regular program offering if your audiences are not critical, and if you don't promise anything in your advertising. It certainly cannot be classed as an '•attraction" however, and if you are trying to get sure-fire material for every change of program. I wouldn't play this unless I had it coming on a regular basis and couldn't consistently dodge it. Personally. I think that this "castaway^ on a desert island" plot has seen enough service in the past to be permanently laid to rest, but
they have slipped it to us again so the question resolves into: "Now that you've got it, what are you gonna do with it?"
This title looks very much like a misprint or typographical error to me, but as Mr. Brady wrote it, I presume it is correct, although it certainly is odd sounding, and fails to give either an idea of what this is all about or create a desire to find out, in my judgment. I don't think the names of Hedda Nova and Frank Glendon will mean anything at the box office, and as you certainly don't want to give a hint as to the story, I can't figure how you've got much chance to do any business writh this.
My advice, if you feel you have to play this, is to go very easy and not promise anything, filling up the balance of your program with a good weekly or comedy.
"THE PURSUIT OF POLLY"
With BILLIE BURKE Paramount Comedy -Released Aug. 19th
"ON THE QUIET"
Featuring JOHN BARRYMORE ParamountFarceReleased Sept. 1st
"THE HUN WITHIN"
Directed By
Chet Withey
DOROTHY GISH and GEORGE FAWCETT
Artcraft Paramount Special
Released Sept. 8th
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PRODUCTION/"
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