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DAILV
Sunday, September 15, 1918
Feature Star and Mormon Angle and Soft Pedal Trick Finish
The Box Office Analys William Farnum in
"RIDERS OF THE PURPLE SAGE"
Standard — Fox
This impressed me as a very well staged and interestingoffering all the way and although the serial finish is liable to knock some folks between the eyes and probably make them feel that something has been quietly slipped over on them, they will most likely decide that this has provided their money's worth of entertainment and I have a hunch that most folks who see this are going to make an effort to see the sequel when it comes along.
My first impression was that they had too much footage and decided to split this into two pictures for
is for the Exhibitor
that reason but they could have provided a satisfactory finish for this in three hundred more feet if they had wanted to so this was most likely done deliberately for the same reason that serials are produced — to keep 'em coming.
Since this offering, taken individually, should prove satisfying entertainment to the great percent., I think it would be best not to mention the serial ending angle in advertising this. Fox hasn't mentioned this fact in their trade paper ads and certainly any advertising creating the impression that one would have to see both parts of this to get the complete story would keep away many folks who might otherwise enjoy this production as it stands and who will no doubt make an effort to see the sequel when it is released. Bill Farnum's name ami the fact that this is a Mormon story ought to pull considerable at the box office.
WILLIAM
RUSSELL
"HO BBS
in
IN
A HURRY"
By George Lee Directed by H
McCandless enry King
A comedy-drama of the sure-fire kind. Russell at his very best — supported by ;
cast. Snappy — brilliant — full of pep.
William m all-star
First of the William Russell Productions sold direct to exhibitors. Wire, write or call in person at your nearest Pathe exchange and ask to see it. You can
hook it now.
WILLIAM RUSSELL PRODUCTIONS
Distributed by Pathe
"Rebecca of Sunnybrook Farm" "M'Liss" -"Amarilly of Clothesline Alley" "Hearts of the Wild""Stella Maris ; "Hit -the -Trail Hollidtay"
Supervised and directed by
lYlwJicM a. 7lu£,
In preparation: 'The Three Bears" Artcraf-t Special "Out of a Clear 5ky"-The Silver Kin<£'
Address: The Lambs Club, New York City