The Film Daily (1918)

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10 tMA DAILY Sunday, September 15, 1918 Offers Excellent Opportunity to Go-operate With Red Cross The Box Office Analysis for the Exhibitor Louise Huff in "T'OTHER DEAR CHARMER" World I believe that Miss Huff has developed quite a following in most communities on account of her recent work with Paramount in which she co-starred with Jack Pickford and she certainly appears to decided advantage in this. They have also given John Bowers a human part, which offers him the only real opportunity he has had recently. The offering is considerably above the World average in several ways and I am sure that most audiences will consider it very pleasing entertainment. The Red Cross element in this and the very effective opening of Miss Huff posing as the poster previously Pickford for Paramount. mentioned should enable you to get your local Red Cross unit to co-operate with you in putting this over. If you can secure a still of Miss Huff posing as the poster, and get up a lobby card comparing it with the original Red Cross poster, it should attract considerable attention. The American Red Cross at this time is unusually anxious and willing to co-operate in any way that will further their cause and add to their coffers and they should be able to suggest ways in which you can utilize this element in the production to your mutual advantage. I think that Miss Huff will prove a real favorite if they continue to provide good material for her. and I would give considerable prominence to her name in advertising this, mentioning her previous work in support of Jack Wid's 1918 Year Book Third Anniversary Number OUT THIS MONTH A Thumb Nail Index Of What's What And Who's Who In Film Land Containing Authentic Data Of Inestimable Value To Every One In The Industry Will Be In The Hands For Daily Reference Of Practically Every Producer And Exhibitor. A Wonderful Opportunity For The Wide Awake Advertiser — No Advance In Rates.