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12
tM^
DAILY
Sunday, September 15, 1918
A Come-Down from Theda's Spectacles But May Pass With Her Admirers
The Box Office Analysis for the Exhibitor
Theda Bara in
"WHEN A WOMAN SINS"
Fox
It seems a pity that Theda should coine back to doing just ordinary vamps, after having managed to get away with such hell-cats as Cleo and Salome. It certainly seems like some come-down. Possibly your fans are still willing to come in and observe the large-eyed lady inveigle weak men a la "movie" vamp style, but it sort of seems to me that this return to the original ordinary feature vamp character for Theda, will register as sort
of a relapse after your fans have seen her so thoroughly and completely in her undressed spectacles.
The title of this sounds like just what it is, and the only way I can figure is that you boys will have to use your own judgment as to just how strong Miss Bara is with your fans. There ain't no way to tell just what some folks will like, and it's quite possible that there still remains a sufficient percentage willing to watch a vamp at work, to justify your putting this over.
There is not much that you could afford to promise except that they will have a chance to see Theda vamping a very conscientious minister.
Mme.
PETROVA
in
"The Panther
Woman"
The new Petrova Picture — A worthy companion to
TEMPERED STEEL
Exchanges at
First National Exhibitors' Circuit
PETROVA PICTURE COMPANY
Frederick L. Collins, President