The Film Daily (1918)

Record Details:

Title:
The Film Daily
Date:
1918
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1918)
Leaf #:
000462
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
August 01, 2024
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14 iMA DAILY Sunday, September 29, 1918 If You Must Play It, Center Attention on Star and Leading Lady The Box Office Analysis for the Exhibitor Earl Williams in "A DIPLOMATIC MISSION" Vitagraph It is little short of a crime to wish such material as this onto pleasing personalities like Mr. Williams and Miss Darmond. I can't believe that this kind of material is being accepted by discriminating audiences as entertainment. It might get by with the don't care sang, but it certainly isn't worth worrying about if you haven't got it coming on a regular program basis. The name of Karl Williams will undoubtedly draw in most communities because he has been in some very good productions in the past. If I had arranged to play this, I would certainly let it slide very easy and lay low on any claims as to its entertaining qualities because I feel certain that intelligent folks are going to laugh at it. This must have been rushed out to meet release schedule or Vitagraph certainly wouldn't have chosen it to head Mr. Williams' series of eight special productions as advertised. In advertising this I would center all my attention on Mr. Williams and Miss Darmond, who appear to the best advantage possible under the severe handicap of an impossible story, poorly handled. You might kid this along by using catchlines like this : "Just a lot of wild action centering around an American who steals a Crown Prince's sweetheart and wins her for himself." This will serve as an alibi if anyone hollers about it being impossible. Wid's 1918 Year Book Third Anniversary Number Containing Authentic Data Of Inestimable Value To Every One In The Industry A Thumb Nail Index Of What's What And Who's Who In Film Land Will Be Used For Daily Reference By Practically Every Producer And Exhibitor. An Unusual Opportunity For The Wide Awake Advertiser — No Advance In Rate. Last Advertising Forms Close October 3