We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
22
Hammer Fact That This Is New And Use Cuts of Star In Khaki
The Box Office Analysis for the Exhibitor
William Hart in
"THE BORDER WIRELESS"
Hart=Ince — Artcraft
They'll like it and you know what Bill Hart will do at the little old ready cash window so about all that's necessary is to let your customers know that this is Bill's latest and when you are showing it. The spymeller plot would mean more at the box office if we hadn't had so many recently that were poorly done and have undoubtedly soured the G. P. somewhat on spy films as a result but Bill Hart's sincerity makes the patriotic twists in this inspiring and should serve to offset some of the bad ones you may have played.
If you've been using the same stock cuts of Bill in
his w. k. bad man outfit for your newspaper ads, I would advise getting some new cuts made for advertising this attraction, showing him in the uniform of the U. S. cavalry. This will not only serve to establish the fact that the star appears in a new role in this but will help distinguish it from older Hart films which may be playing in your neighborhood.
You could get up some effective lobby cards on this by having cut out flashes emanate from the lettering backed with tissue paper and illuminated from the back by a strong light equipped with a "Skedoodle" (flash) socket.
You might head on ad: "Bill Hart is six foot, one and quick on the trigger. Come in and see what he does to the Kaiser's gang in 'The Border Wireless,' his latest production."
What Does Kultur Mean?
Why does American blood boil at the very sound of the word? Ask your audiences this question in advertising
Leah Baird
in the sensational serial with a title of national interest
Wolves of Kultur
with Sheldon Lewis
No fear but that you will pack your house!
Produced by Western Photoplays Inc. Written and Directed by J. A. Golden
Pathe
Distributors