The Film Daily (1918)

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26 DAILY Sunday, October 6, 1918 Get This and Go the Limit. They'll Tell Their Friends to See It The Box Office Analysis for the Exhibitor Dorothy Gish in "BATTLING JANE" New Art Film Co. — Paramount If you want to make a touch-down with your folks, get this ! As delightful entertainment this registers a hundred percent, and will send 'em away laughing and happy. Unless you have played "Hearts of the World." Miss Gish hasn't been seen in your community in a new picture for a year or more so I would revive the memory of her past successes with Triangle and go the limit in promising them that she appears in a distinctive comedy role in this which establishes her as one of the most delightful and distinctive comediennes on the screen. Emphasize the fact that this is different from anything she has ever done in the past and that they'll like her in this better than anything she has ever appeared in. You might head an ad: "BATTLING JANE. She treated 'em rough but she had a heart. You'll love Dorothy Gish in this delightful comedy." Or you might ask them: "Have you ever lived in a small town? If you have, Dorothy Gish in 'Battling Jane' will revive fond memories. Whether you have or not, you are going to remember this as one of the most delightful comedy-dramas you have ever seen." Just remember that this is sure-fire and carries an appeal for old and young. Having this to work on, you can't claim credit for being a showman if you don't do a whale of a business with it.