The Film Daily (1918)

Vol. VI, No. 41 Sunday, November 17, 1918 Price, 25c. Copyright 1918, Wid's Film and Film Folks, Inc. Published Daily at 71-73 West 44th St., New York, N. T. by WID'S FILMS AND FILM FOLKS, Inc. F. C. ("WID") GUNNING President and Treasurer LYNDE DENIG, Editor Entered as second-class matter May 21, 1918, at the post office at New York, N. Y., under the Act of March 3, 1879 Terms (Postage free) United States, Outside of Greater New York, $10.00 one year; 6 months, $5.00 ; 3 months, $3.00. Foreign, $20.00 Subscribers should remit with order. Address all communications to WID'S DAILY, 71-73 West 44th St., New York, N. Y. Telephone: Vanderbilt 4551—2 Features Reviewed Olive Tell in SECRET STRINGS Metro Page 2 Tom Moore in THIRTY A WEEK Goldwyn Page 3 Henry Irving Dodge's THE YELLOW DOG Universal Special Page 5 Elmo Lincoln and Enid Markey in THE ROMANCE OF TARZAN National Film Corp. — First Nat'l Page 7 Edna Goodrich and Stuart Holmes in TREASON Mutual Page 9 J. Barney Sherry with Belle Bennett in RECKONING DAY Triangle Page 10 Private Harold Peat in PRIVATE PEAT Paramount=Artcraft Special Page 11 Alice Joyce in EVERYBODY'S GIRL Vitagraph Page 13 Mary Miles Minter in ROSEMARY CLIMBS THE HEIGHTS American=Pathe Page 15 Pauline Fredericks in A DAUGHTER OF THE OLD SOUTH Paramount Page 18 Carlyle Blackwell & Evelyn Greelev in THE ROAD TO FRANCE World Page 19 Helen Martin in THE MOTHER AND THE LAW Super Art Features, Inc Page 21 Jane and Katherine Lee in. ... . SWAT THE SPY Fox Film Page 22 Evelyn Nesbit in THE WOMAN WHO GAVE Standard Fox Page 23 Enid Markey & Edward Coxen in MOTHER, I NEED YOU Carleton Prod. — Ernest Shipman Distr.Page 25 Julia Arthur in. .THE WOMAN THE GERMANS SHOT Plunkett & Carroll Special Page 27 Maurice Tourneur's Production of WOMAN Hiller & Wilk Special Page 28 Catherine Calvert in. . OUT OF THE NIGHT Keeney Prod. — Sherry Service Page 29 Enid Bennett in WHEN DO WE EAT? Ince=Paramount Page 31 Charlie Chaplin in SHOULDER ARMS. Chaplin Special — First National Page 32 For Filing Reference Purposes "lli i s issue contains reviews which have been printed in the "Daily' 'during the shut down caused by the influenza plague. Since the Sunday issue is essentially for filing purposes, I feel that these reviews should be so presented that they may be convenient for reference. Don 't Be Flippant About Plague Everywhere the theatres are re-opening after one of the most terrible plagues this country has ever seen. The five weeks' shutdown in the industry was a startling move. Naturally, it has caused many truly important discoveries, to the men concerned with production. To the theatre owners, however, the plague has meant just one thing. Their houses have been closed, or their business has been affected, and they have had few new pictures to show. The resumption of normal activities on the part of the theatre owners, brings a problem in expression which must be given careful consideration, or it will have a serious, unfavorable effect. When we were first stricken with the epidemic, rit became the subject of joking cartoons and funny remarks by most everyone. It was nicknamed the -"flu" and many people still are inclined to consider it as a subject for jest. The truly important idea that I want to register here and now with every theatre owner, is, that while I appreciate the desire to get into his announcement of the reopening of his theatre, the tone of pep and enthusiasm over what is to be, I still want to impress most sincerely the necessity of not joking about the recent terrible epidemic. Many of you will understand what I mean, and a good portion of you exhibitors will have already had this point, because you have lost someone close to you. It is a peculiar thing about this world, but we seldom take death or disaster seriously unless it affects us personally. The plague which has just swept this country has cost the lives of so many hundreds of thousands, that you can easily understand that in every community in this country, a very large percentage of those who attend your theatre have lost someone close to them. For that reason you must not speak lightly of the epidemic or joke about the "flu." If you have already made your announcement, check it over and see if you have been flippant. If you have, and you feel unable personally to properly express what I know you feel in this matter, when it comes to your mind, go to the editor of your newspaper and ask his assistance in properly framing a statement which will offset any possible injury which you may have done yourself with your patrons through taking too flippant an attitude towards this calamity which has visited our country, that has in a few weeks, caused many many times the disasters that the four years of war has caused to America.