The Film Daily (1918)

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DAILY Sunday, November 17, 1918 Is Human and Wholesome and Audiences Should Thoroughly Enjoy It The Box Office Analysis for the Exhibitor Tom Moore in "THIRTY A WEEK" Qoldwyn It's human and wholesome and will gather a lot of laughs, and with the pleasing personalities that appear, you certainly ought to please your customers when you play this delightful offering. I think ''Thirty A Week" is a bear of a box-office title when hooked up with the fact that this is the story of a chauffeur who tried to keep a wife, who had been accustomed to unlimited luxuries, on that amount. You might ask them in your ads : "Could you support a wife on 'Thirty a Week?" Of course it's possible and there's lots of 'em doing it but Tom Moore's wife came from a millionaire family and that made it more 'intrikut.' But see this delightful little romance and discover how he did it. You might get some valuable pointers." Or you might say: "If you were a millionaire's daughter, could you love a man enough to marry him if he was a chauffeur and earned thirty a week? See Tom Moore in 'Thirty a Week'." "Is it a fact that the girl does the proposing in most cases? Of course, the girls will deny it, but isn't it a fact fellers? See Tom Moore in "Thirty a Week'." Since Tom Moore is new as a star, it might be a good stunt to use a large photo of him in your lobby with the caption: "If you don't know this new Goldwyn star, it's about time you were getting acquainted. Come in and see him in his latest comedy-drama, 'Thirty a Week'." You could carry out the same idea in your newspaper ads. THE BIG STAGE SUCCESS OF 1918 "THE BETTER 'OLE" THE BIG FILM SUCCESS OF 1918 "THE BETTER 'OLE" PEACE IS HERE; BE MERRY WITH OLD BILL! (Exactly as Created by Bairnsfather) Releasing Announcement Shortly CINEMA DISTRIBUTING CORPORATION 218 West 42nd Street New York City