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tMA
DAILY
Sunday, November 17, 1918
Should Be A Box-Office Bet and Will Be Accepted Generally
The Box Office Analysis for the Exhibitor
Elmo Lincoln and Enid Markey in
"THE ROMANCE OF TARZAN"
National Film Corp.— First National
Undoubtedly this will pull business and it is merely a matter of good showmanship for every exhibitor who played "Tarzan of the Apes" to good business to reach out for this film, which should do as well, if not better, because of the accumulative advertising accruing from the first production of which this is a sequel.
While this has many technical shortcomings which may cause critical audiences to pick flaws in it, it provides sufficient entertainment and is interesting enough because of the jungle stuff and the action bits to put
it over with the average audience who will be satisfied with the offering as a whole.
The exhibitor's competitive advertising contest which is being conducted by the First National Exhibitors Circuit on this film should provide a raft of material for exhibitors who will run this offering after the first run houses have played it and have sent in their ideas.
The oft suggested idea of co-operating with bookstores in advertising is of special significance on this particular film because of the extensive circulation of the Tarzan stories.
If you ran the first Tarzan film, I would advise laying particular stress on the fact that this takes up the story where the other film left off and brings Tarzan into civilization. This should make it sound interesting, also make it plain that it is not necessary that they saw the first film in order to understand and enjoy this, which is a complete story in itself.
The Picture of the Hour!
"UNCONDITIONAL
SURRENDER"
N
( )W that the cry "Kamerad !' from the Kaiser —
Now that the world is asking what fate is in store for the arch-foe of mankind —
Film buyers arc offered this big, gripping, upto-the-minute drama that shows the Kaiser punished as the public wants to see him punished; that tries the Hohen/.ollern before the court of World Justice, pronounces and carries out his fate. It is the picture of the hour, but it is also
a picture of permanent value. The beauty of its scenes, stretching back into the dawn of history; its thrilling panorama of present events; its spectacle of humanity triumphant over its would-be crucifier, make it a drama that will live and earn money for the exhibitor long after ordinary screen dramas are forgotten.
The man who acts quickly will draw big profits from this picture.
For particulars apply to —
A. BLAIKIE DICK
25 WEST 44th STREET INEW YORK CITY
TELEPHONE, VANDERB1LT 3900