The Film Daily (1918)

12 tMA DAILY Sunday, November 17, 1918 Create Thought of Every Soldier Being a "Private Peat' The Box Office Analysis for the Exhibitor Private Harold Peat ("Himself) in "PRIVATE PEAT" Paramount=Artcraft Special While this isn't big, it should register satisfactorily with the average audience if you can get them in. The pulling power of "Private Peat" depends largely on the circulation of the book in your community but this title can be worked into some good advertising copy on account of the nature of the production and the fact that this is the pictorial diary of a soldier's experience in the trenches. As you are no doubt aware, Private Peat fought with the Canadian regiment, but a foreword title explains that the author appears in this as an American soldier to make it a more intimate message to Americans. Rather than use a lot of superlatives in putting this over, I would hammer the idea that this is the accurate pictorial diary of an American soldier in France, creating the thought that THEIR boy, friend or relative is no doubt going through the same experience NOW. Try to get your book-dealer to go into some co-operative advertising with you on this in a big way. You can give him screen advertising in return for displays of the book and stills from the production in his windows and you might also induce him to split fifty-fifty with you on some big newspaper ads which would work out to your mutual profit because of the large space it will enable you to use without increasing your own average advertising allotment. A 'good way to do this effectively would be to devote the bulk of the ad to a picture of Private Peat and a description of the character of the story, with the line, "Get a copy of the book at BLANK'S BOOK STORE and see the story in motion pictures at the BLANK THEATRE." In this way the increased space should pull double for both of you.