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14
tMA
DAILY
Sunday, November 17, 1918
Boost Star Big. They'll Sure Like Her In This
The Box Office Analysis for the Exhibitor
Alice Joyce in
"EVERYBODY'S GIRL"
Vitagraph
Anybody that can't squeeze an evening's entertainment out of this is certainly in a bad way and isn't worth bothering about. Dog-gone it, it's human, it registers and it is certainly worth making a little noise about as a program offering.
If you've been playing Alice Joyce's pictures recently, she surely must have developed quite a following in your community because they like her immensely everywhere I've been and she is sure delightful in this.
In advertising this I would place a lot of ew\ basis on the name of Alice Joyce and tell them that this is a
different role than she has been accustomed to playing. I would also mention the fact that the story is by O. Henry.
You might word an ad like this :
"They met accidentally. He was rich — she was poor, but neither was aware of the other's social or financial standing. She used to meet him in the park so he wouldn't see her shabby home. But one day he learned that she was living in one of the tenements that he owned. Then what happened? Not what you think. See Alice Joyce in 'Everybody's Girl.' "
Or you might use catch lines like this: "What is the average girl's idea of a good time? See 'Everybody's Girl.' "
"How can a girl tell when to trust a man and when not? See 'Everybody's Girl.' "
COMING
Kitty Gordon
in
"ADELE"
The Compelling Drama of a Woman's Choice Between Love and Duty. Based on Adele Bleneau's great Romance "The Nurse's Story"
A SURPASSING SUPERPRODUCTION
Directed by Wallace Worsley Supervision of Robt. Brunton
UNITED PICTURE THEATRES OF AMERICA, Inc.
A National Co-Operative Association of Exhibitors
A. BERST
President
Executive Offices
1600 Broadway, N. Y.
Branches Everywhere