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SSunuay, Novunb^r 17 1918
Unless Star Pulls for You I'd Advise Passing This Up
The Box Office Analysis for the Exhibitor
Evelyn Nesbit in
THE WOMEN WHO GAVE"
Standard "Fox
You ought to know whether the name of Evelyn Nesbit (Thaw) will pull any business in your town and if you think this will get the money and don't care what you play as long as it does this for you, then I'd say go ahead.
The entire success of this, as near a& I can figure, depends upon the drawing power of the star's name ; her work as an actress certainly doesn't register anything
startling or unusual and the story is the most ordinary type of "movie" meller.
Evelyn Nesbit has appeared in several pictures in the past, which should give you a line on how her name pulls at the box-office. As I see it, it is a case of exploiting notoriety rather than reputation or dramatic ability and the business you do depends largely upon how many folks in your community will come in out of curiosity to see Evelyn Nesbit and her son, Russell Thaw.
Unless you figure that this will pull business on the face of it I certainly can figure no reason why you should play it unless you have to. It will probably get by without any emphatic complaints but I am sure no one is going to enthuse over it as entertainment
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