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24
tMA
DAILY
Sunday, December 29, 1918
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Make Most of Advertising Possibilities. Film Won't Disappoint
Box Office Analysis for the Exhibitor.
Marguerite Clark in "LITTLE MISS HOOVER"
Paramount.
I have already mentioned the box office value of "Little Miss Hoover" as a title. Make the most of it and capitalize on the name of Hoover wno Is mentioned in the newspapers as frequently as any public man in the country, with one or two exceptions.
This isn't propaganda film and you shouldn't give your folks the impression that it is. Nevertheless, if the food conservation interests happen to be represented in your town, it will do no harm to solicit their aid in puting the film across, for it sure does boost the doctrines of friend Hoover.
Marguerite Clark may be relied upon to draw a lot of business on her own account, so play her name up
big, along with the title of the picture and try to get something out of the ordinary for your advertising display. You might attract attention by placing a coop full of chickens in your lobby under a placard reading: "Come in and see how Little Miss Hoover mobilized them to win the war."
Get some of the 22x28 photos of the star and make them stand out as conspicuously as possible. I would mention the presence of Eugene O'Brien in the cast and dig out good catchlines along some such angle as this: "You know all about Food Administrator Hoover. Now come and be introduced to Little Miss Hoover, who believed that eggs would win the war."
"Without wearing a uniform you can be a fighter for Uncle Sam. See how Marguerite Clark enters the service as 'Little Miss Hoover'" is another possible angle.
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High Quality of Spoor-Thompson Process Wins Big Contract
A thorough study of the Spoor-Thompson Process was made by J. A. Berst, an acknowledged expert on processing, and one of the few film executives recognized as having a full and comprehensive knowledge of laboratory methods.
Mr. Berst was convinced that positive prints produced by this method are of a higher quality and have a greater artistic value than is possible under any other system*
As president of the United Picture Theaters of America, Inc., Mr. Berst backed his convictions with a long term contract to make all his corporation's positive prints, amounting to several hundred thousand feet a week, by this method.
Talk to our sales manager, Mr. Charles F. Stark, in regard to price and service.
SPOOR-THOMPSON PROCESS
LABORATORIES, 1333 ARGYLE STREET, CHICAGO.
Sales Office and Service Bureau, 110 West 40th Street, New York City. Telephone Bryant 1490