The Film Daily (1932)

SHORT SUBJECTS QUARTERLYSPRING, 1932 Intimate in Character International in Scope Independent in Thought The Daily Newspaper Of Motion Pictures Now Fourteen Years Old VCL. LVIII NO. 72 NEW yCCr, SUNDAY, MARCH 27, 1932 21 CENTS Revivals in B and C Houses Planned by Publix 3 -REELEir 'NAMES' WILL COMBAT DUAL BILLS Conn. M. P.T.O. Want W. E. to Meet RCA Service Cut Committee Is Appointed to Confer on Reduction in Charges New Haven — A committee including Adolph Johnson, Edward G. Levy, J. B. Fishman, W. W. Gale and Albert Robbins, Jr., has been appointed by the M.P.T.O. of Connecticut to confer with Western Electric on a reduction in service charge similar to that announced by RCA. An entertainment committee also was named to handle special and benefit performances in all (Continued on Page 24) EARLIER SUNDAY OPENING UNDER RHODE ISLAND BILL Providence — Rhode Island theaters will be allowed to open one hour earlier Sunday afternoons under the revised Schroeder bill approved by the House Judiciary Committee and expected to pass when it reaches the floor Tuesday. At present theaters open at 3 o'clock {Continued on Page 23) Court Finds No Control Of Cooper Unit by F. P. Toronto — That Famous Players Canadian does not dominate or control the Cooper organization is the finding of Justice GArrow of the Supreme Court in his full judgment on the Motion Picture Combines Case made public yesterday, "There (Continued on Page 24) Exemption to 25 Cents Seen Likely in Ontario Toronto — Although an amendment to the amusement tax bill providing exemption of tickets under 25 cents was tabled this week in the Legislature by Provincial Treasurer E. A. Dunlop, it is believed the exemption may yet be granted, since Dunloy indicated that his action was not "definite or final." "Tarzan, The Ape Man" M-C-M again delivers a smash in this African adventure story done in the "Trader Horn" style. It's jammed with thrills and comedy and competently enacted and directed by W. S. Van Dyke. The story Is comparatively an unimportant structure upon which are strung exciting, hair-raising episodes with plenty of excellent animal shots. It's great entertainment for any audience. — EDDY. Fixing Negative Costs in Advance Not Practicable, Says Maj.Warner Pre-production fixing of negative costs is impractical, declared Major Albert Warner Friday, in denying a report that Warner Bros, and First National will try to keep costs on the average feature at $200,000 or under. "Costs entirely depend upon the story," he asserted. Six Writers Receive Paramount Contracts Paramount yesterday signed five new writers and gave a new contract to a sixth. Authors added to the staff are Raoul Whitfield. Na (Continued on Page 23) Publix Getting Good Results With Revival Nights in Canada Condensed Musical Show Booked by Warner Bros. A condensed version of the stage musical comedy, "Follow Thru," has been booked by Warner Bros, to open at the Mastbaum, Philadelphia, April 1. Joe Penner and Olive Olsen will be starred in it. As a result of the marked success of revival nights in a number of Canadian situations. Publix has recommended the policy for B and C. houses throughout the circuit wherever a shortage of product exists. J. J. Fitzgibbons, on his last visit to New York from Canada, de (Continued on Page 24) Short Subject Conscious , tha^s what the exhih is not at present n-,, DON CARLE r.rr t nxTn YOU can theorize and shout yourself hoarse on the preferability of a diversified and balanced program over a bill of two or three features, BUT, until these doublefeaturing exhibitors are convinced that they can attract more cash customers by showing more shorts, there is not likely to be any radical change in the situation. The problem must be attacked from the exhibitor's viewpoint. He has only one purpose in playing double features, and that's to boost his business. It's up to the shorts producers and distributors to SHOW him how he can accomplish that end better with shorts. For one thing, the average exhibitor is not sufficiently shorts conscious. (Continued on Page 2) More Formidable Shorts Planned in Fight on Double Features Plans of short subject producers for 1932-33, now in the formative state, call for more 'name' players, bigger production values, and some series in three or more reels, primarily as a move to combat double feature policies. This is revealed in a survey of the short subjects producing field just made by The (Continued on Page 24) DAAB, OROITRESIGN; Hy Daab and E. M. "Emo" Orowitz resigned yesterday (Friday) from RKO. Daab was in charge of Radio Pictures publicity and advertising, and Orowitz in charge of RKO theater exploitation and publicity. Barrett McCormick has been appointed to succeed Daab, with Terry Turner replacing Orowitz. Richard Maney, scheduled to take over the Palace publicity on Monday, has been replaced by Charles Washburn. Orowitz will likely leave for the coast within the next few months to enter the production field. Inventor Demonstrates His Thantom Orchestra' A 'phantom orchestra' was demonstrated to the press Friday in the 55th St. Auditorium by C. R. Smith, inventor. About 25 ordinary musical instruments were arranged on the stage and, through loud-speakers at (Continued on Page 24) Book Week's Repertoire Of Clark Gable Pictures Cleveland — A week of Clark Gable pictures, with daily change, has been booked for showing at Loew's Alhambra starting April 3. The pictures are: "Dance, Fools, Dance," "A Free Soul," "Secret Sex," "Laughing Sinners," "Hell Divers," "Susan Lenox" and "Possessed."