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Intimate in Character International |in Scope Independent in Thought
The Daily Newspaper Of Motion Pictures Now Fifteen Years Old
VCL. LIX NC. 14^
NEW yCCr, SUNDAT, API2IL 17, 1932
23 CENTS
Ohio M.P.T.O. Join State-Wide Group in Tax Fight
BLUE LATBOOMERANG MS TO KANS-S COURT
New Coast Agency Preparing Name Acts For Tours
Paul Gerard Smith Firm
Opens Studio — Many
Names Listed
HVrf Coast Bureau of THE FILM DAILY Hollywood — Paul Gerard Smith and Associates have opened a studio at 6117-25 Sunset Boulevard to prepare acts with screen names for the road, as well as to engage in other theatrical production work. The personnel includes Frank Regan, general manager; Warburton Guilbert, Franke Harling, music; Charles Mosconi, dancing; William Schiller, orchestrations and arrangements; A. W. Calkins, scenic
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Edward Golden on Monday becomes general sales manager of Monogram Pictures, W. Ray Johnston stated Friday. Golden was formerly in the exchange business in Boston, handling various major company franchises. Recently he was engaged in special work for United Artists.
Realty Firm Planning
Theater Department
Chain Stores Realty Corp. is understood to be planning a department to buy and sell theater properties. Company is located at 8 East 41st St.
4 Firms Want to Make Floyd Gibbons Feature
Harry Arthur Extends Dual Bills
New Haven — Satisfied with the results of the "prosperity policy" instituted several weeks ago by Herschel Stuart at the Fox-Poll here, Harry Arthur has ordered the policy to start immediately at the Majestic, Bridgeport, and Poll, Worcester. Under this plan the Poli eliminated stage shows and adopted double features plus shorts and newsreel. Current bill has "Scarface" and "Office Girl."
WRITERS' STAFF ESTABLISHED BY RKO
tVest Coast Bureau of THE FILM DAILY Hollywood — A junior writers' staff is being established by RKO. H. N. Swanson, editor of "College Humor," is in charge of the department and is lining up prospective screen writers. Three months' contracts are being given out.
FAMGOSPLAYERS CANADIAN REPORTS $2.17 A SHARE
Montreal — Famous Players Canadian Corp. reports for the year ended Dec. 26 net income of $823,105, equal to $2.17 a share, against $5.03 a share the previous year. Current assets amount to $1,908,001, and current liabilities $899,396.
StateWide Ohio Organization Formed to Fight Tax Burdens
Jules Levy Negotiating Sales Deal with Warner
Jules Levy, RKO general sales manager, is holding preliminary conferences with Warner Bros, theater officials in connection with deals for new season product.
Columbus— M.P.T.O. of Ohio has joined with 13 other state-wide organizations in the formation of a group known as the Ohio InterOrganization Tax Association, which will work to curb the increasing state, counfy and municipal tax bur(Continued on Page 3)
THE UPPERCUT DRAMA
— delivering a solar plexus to the average film
":■ DON CARLE GILLETTE
West Coast Bureau of THE FILM DAILY Hollywood — Four major companies have made offers to star Floyd Gibbons In a feature to be produced here. A. P. Waxman, representing Gibbons, Is accompanying the noted correspondent and radio announcer back east, arriving in New York on Monday.
NOW that producers, after a season of trying to outdo each other in turning out horror, shock and terror films, have pretty well trained the moviegoing public to look for stiff uppercuts to their emotional chins, any picture that does not contain a mule-kick wallop of some kind is finding it mighty tough sledding at the box-office. The average story, no matter how well constructed, acted and directed, has little chance. No matter how artistic or agreeably enjoyable the production may be, if it's tame and mild, the folks will think something's wrong.
It is too much of a letdown from the sock stuff, and audiences that have been more or less acclimated to the high-pressure dramatics don't get any kick out of it.
To produce terrifying dramatic effects by piling one atrocious murder on top of another does not require much ingenuity. ....
Unless a line is drawn somewhere, this tendency to outdo each other in the
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Sunday Discrimination,
Church Interference
Flayed by Judge
Topeka, Kan. — Whether movie theaters are to be prosecuted for blue law violations while other alleged violators are allowed to go free is a question that the Kansas Supreme Court must decide, as a result of an unusual tangle in which District Court Judge Frank R. Forrest of lola not only refused to issue an injunction against a the(Continued on Page 3)
ALL BUT 45 RKO HOUSES ON SUMMER FILM POLICY
Summer film policy in all but about 45 RKO theaters running vaudeville and pictures is being put into effect throughout the country and will be set by May 15. Vaudeville will be taken out of approximately
six more houses for a straight pic(Continued on Page 3)
Cinecolor Takes Over Old Multicolor Laboratory
IVest Coast Bureau of THE FILM DAILY
HolljTwood — Cinecolor, Inc., coast affiliate of Colorfilm Corp., has taken over the old Multicolor laboratory and is now operating it. Offiers of Cinecolor are Charles Scholtz, A. L. McCormick and W. T. Crespinel. The latter was technical director of the_ old Multicolor organi(Continued on Page 3)
Charlie Levinson, Exhib, Elected Petoskey Mayor
Petoskey, Mich. — It's now Honorable D. Charles Levinson. As manager of the Hollywood theater here for years, Charlie Levinson became a popular figure. So the local populace finally decided there was no better choice for Mayor, and accordingly he was elected. In addition to the handshakes that he has been receiving here, congratulations are pouring in from his film industry friends in many parts.