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DAILV
Sunday, April 17, 1932
Of niMDOM
VoLllXNa. 14 Sunday, AprH 17, 1932 Price 25 Cents
JBHN W. ALICOATE
Editor and Publisher
Published daily except Saturdays and holidays at 1650 Broadway. New York, N. Y.. and copyright (1932) by Wid's Films and Film Folk, Inc. J. W. Alicoate, President, Rditor and Publisher; Donald M. Mersereau. Secretary-Treasurer and General Manager; Arthur W. Eddy, Associate Editor; Don Carle Gillette, ManaginR Editor. Entered as <econd class matter, May 21, 1918, at tha oost-office at New York, N. Y., under the act if March 3, 1879. Terras (PostaRC free) United States outside of Greater New York £1000 one year; 6 months, $5.00; 3 months, $3.00. Foreign, $15.00. Subscriber should remit with order. Address all communications to THE FILM DAILY, 1650 Broadway. New York, N. Y. Phone Circle 7-4736, 7-4737, 7-4738. 7-4739. Cable address: Filmday. New York. Hollywood, California — Ralph W''k 6425 Hollywood Blvd., Phone Granite 160/. London — Ernest W. Fredman, The Film Renter, 89-91 Wardour St., W. \. Berlin — Karl Wolffsohn, Lichthildbuehne. Friedrichstrasse, 225. Paris— P. A. Harle. La Cinematographic Francaise, Rue de la Cour-des-Noues, 19.
FINANCIAL
NEW YORK STOCK MARKET
{QUOTATIONS AS OF FRIDAY)
Net
High Low Close Chg.
Columbia Pics. ctfs. 4^ 4?i 4% + %
Con. Fm. Ind. pfd.. 7H TVi 7Vi + Ve
East. Kodak 64^ 60 J4 il'A + Vi
Fox Fra. "A" 2H 2^4 2H + 14
Gen. Th. Eq. (new) Vi Vi H + 'A
Loew's, Inc 23 J4 24 22 + H
do pfd 60 60 60
Paramount 5^ 4H 454 + 'A
Pathe Exch 'A Yi A
do "A" 2}4 2A 214
RCA SYi SVi 5A + Vs
RCA pf. "A" (3H) 22 22 22+2
RCA pf. "B" 4 3A 4 + V4
RKO 4 3A 4 + 54
Univ. Fict. pfd 34 32 A 34 +2
Warner Bros IH ^A 1 54
NEW YORK CURB MARKET Fox Thea. "A"... H Ys H — %
Gen. Th. Eq. pfd. . . H y^ %
Trans-Lux I'/g Ws IVa
NEW YORK BOND MARKET
Gen. Th. Eq. 6s40 354 3^ 3J4
Loew 6s 4Iww 7614 76^ 76J4 + Vi
Paramount 6s 47.. 40 3554 40 + 4!/^
Par. By. S^sSl... 61 61 61
Par. 5Hs50 35 34 34^4 + 1?4
Warner's 6s39 18 17!4 18 + \A
Western Electric .. 97% 96 96"^ -f 1
THE UPPERCUT DRAMA
— delivering a solar plexus to the average film
(.Continued from Page 1)
wholesale massacre of humans to produce drama with a punch will eventually reach the point where only one possibility remains.
Take one-half of the world's populace, line it up against the other half, both armed with big and small artillery, and have them shoot each other down to the last man.
Then what will there be left?
ONE reason the impression has got around that the film business reeks with affluence is because few bets are overlooked in obtaining publicity for the occasional pictures that break box-office records, but no effort is ever made to let the world know about the large number that are flops.
rXPERIENCES of the past two years demonstrate the economic desirability of small '" units in the field of motion picture entertainment.
When big corporations go under, it hits not only employees and creditors, but also thousands of stockholders and bondholders in widely scattered places, spreading bad sentiment toward the industry as a whole.
But the elimination of a few weak units in times of general stress affects only a limited number.
Whether in the production of pictures or the operation of theaters, small units not only serve to divide risk and lessen the proportion of possible calamities, but the individual attention and direct contact of small operation are valuable factors in reducing the chances of failure.
A LL this furore about bad pictures included in block booking seems to be back** grounded on the premise that the bum pictures are turned out deliberately by the studios.
It is implied that producers are superhumans who could, if they would, make nothing but 100 per cent box-office smashes.
There is no inclination to give the authors, directors and players credit for trying to do their best and failing sometimes only because all humans are fallible.
And the funny part of it all is that Hollywood hasn't tried to pass the buck right back.
Sarnoff Tendering Dinner to H. M. Ayles worth
David Sarnoff will tender a dinner Monday evening to Merlin H. Aylesworth at the Ambassador with all RKO department heads and their principal assistants invited.
Houseman Leaves RKO; For Publix Exploitation
Arthur Houseman, in charge of RKO theaters national exploitation under Barrett McCormick, resigned yesterday to join the ParamountPublix exploitation department.
Warner Bros. Reissuing "Adventures in Africa"
Warner Bros, is following up the reissue of the Bobby Jones golf shorts with another revived Vitaphone series, the "Adventures in Africa," in 12 episodes.
FRED BEETSON MARRYING
West Coast Bureau of THE FILM DAILY
Hollywood — Fred W. Beetson of
the M. P. Producers' Ass'n is to
marry Mabel Johnson on April 27.
♦.♦♦.♦♦.♦♦.♦♦.♦♦,♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.♦♦.•♦.•♦•♦♦♦♦♦.♦♦-♦♦.♦♦>
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New York 1.'.40 Broadway BRyant 9-4712
Long Island City 154 Crescent St. STillwell 4-7940
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Chicago 1727 Indiana Ave. CALuraet 3692
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6700 Santa Monica ♦.♦
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PHIL ABRAHAMS FETED
Phil Abrahams, who is in charge of the Warner Bros, home office film department and who is being married Sunday to Bertie Cooper of Philadelphia, was given a bachelor dinner by 60 of the Warner staff at the Park Central Hotel. He was presented with a handsome radio.
WATKINS LEAVES RKO HIPP
Harvey Watkins. for the past year manager of the RKO Hippodrome, resigned yesterday (Friday) on account of ill health. He is succeeded bv Ray Koch, formerly assistant manager.
METROPOLITAN STUDIOS
LATEST equipment for recording sound on film and disc and synchronizing. Several large sound stages, many sets. Sound truck available. Prices very reasonable.
1600 Broadway New York Tel.: LAckawanna 4-7511
CARRILLO OPENS TOUR
Boston — Leo Carrillo opened his personal appearance tour here Friday at the Metropolitan, Publix ace house. He will next go to the Paramount in New York and then continue over the Publix circuit in a unit built around him. Carrillo is being handled by Leo Morrison, New York and Hollywood agent.
DELAY TRIP SOUTH
Joe Brandt, J. I. Schnitzer and M. J. Weisfeldt, who were to have left this week for Florida with their wives, have postponed their trip for two weeks.
Film and Disc Recording
Re-Recording on Disc
and Film
Electrical Transcription Synchronizing
BRUNSWICK RADIO
CORPORATION Brunswick Laboratory
799 Seventh Avenue Circle 7-4911-4912
THE INDUSTRY'S DATE BOOK
April 16-22: National Variety Artists Week drive for benefit fund.
April 18 : Special meeting of Class A stockholders of Roxy Theaters Corp., New York.
April 19: Annual Meeting of Paramount Publix stockholders, New York.
April 19: Annual meeting of Fox Film Corp., New York.
April 22 : Gold Tournament and DinnerDance under auspices of The National Exhibitor, Maryland Country Club, Baltimore.
April 23: Fourth Annual Bridge Party of National Board of Review of Motion Pictures, Hotel Pennsylvania Roof, New York, 1:45 P. M.
RKO SIGNS RUFUS KING
Rufus King, writer of mystery stories, has been signed by RKORadio Pictures to write originals. He left Friday for Hollywood.
N.S.S. IN FILM CENTER
National Screen Service has leased the entire second floor of the Film Center Building involving an aggregate rental of $280,000, it is announced by Abe N. Adelson, president of the building.
hiesidcntHoicI
Atlantic City's Newest Boardwalk Hotel
Five Hundred Rooms with Sea Water Baths — American and European Plans. Also Beautifully Furnished Housekeeping Apartments with Complete Hotel Service by the week, month or year.
SEA WATER SWIMMING POOL MARINE SUN DECK TURKISH BATHS
Reduced Winter Rates
Velazco Takes Over
Powers L. I. Studio
Emil Velazco, radio and concert organist, who has been associated with Powers Cinephone for the past year as production head, has taken over complete operation of the P. A. Powers Long Island City sound studios and will run the plant as a separate organization from Powers Pictures Inc. The studio is now sounding the Amkino Soviet features. Velazco plans the production of several series of shorts.
AFTER ALBAN CONWAY
Several companies are negotiating for Alban Conway, British stage and screen actor, who arrived in this country a few weeks ago. He is being represented by the Leo Morrison office.