The Film Daily (1932)

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WHAT DOES YOUR PUBLIC KNOW ABOUT RAW FILM? INIOTHING, perhaps. Yet, whether they're aware of it or not, people are profoundly influenced by the photographic quality which that film gives or does not give them on the screen. It may mean all the difference between a picture that goes its quiet, unprofitable way and one that becomes the talk of the town. There's no need, these days, to run the risk of sacrificing photographic quality. Eastman Gray-backed Super-sensitive Negative, with its unmatched qualities and its never -failing uniformity, costs no more than other films, yet it helps substantially to head the picture for success. Wise the cameraman who uses it . , , lucky the exhibitor who runs prints made from it! EASTMAN KODAK COMPANY J. E. Brulatour, Inc., Distributors New York Chicago Hollywood