The Film Daily (1932)

Record Details:

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IT PAYS TO PROMOTE! Here's another example of M-G-M's helpful service to theatres. We urge you to get behind "NIGHT COURT" just as we urged you to promote "Tarzan, The Ape Man." Here's how the State Theatre in Boston promoted "Night Court" to record business! A FEW of many things that got THE DOUGH in Boston I (You can do it, too!) 1. Thrilling trailer that told them about"Night Court" a week in advance ! 2. House-front decked out with valance. 3. Enlarged thrill-ad No. 5 outside theatre. 4. Used extra ad space. Note selling campaign on this page. 5. Street car dash cards. Window cards. 6. Furnished 66 country papers with publicity. 7. Special ad run by paper free following Mark Hellinger's daily syndicated column. 8. Newspaper contest: "What Would You Do If You Were Judge?" 9. Promoted 40-piece band for opening night. 10. Tie-up with local dictaphone company. 11. Radio publicity on angles of picture affecting local public. 12. Lux tie-up with 1-sheet posters of Anita Page endorsement. 13. Posters, snipes covered town. 14. Fire siren on advertising truck. 15. Monster balloon and 12foot banner illuminated. — And Many More Ideas, All In M-G-M's Showmanship Campaign Book! Ask for it! a col * METRO-GOLDWYN-MAYER They hack up your promotion with Qreat Pictures!