The Film Daily (1932)

THE Friday, Nov. 25, 1932 -<&2k DAILY RKO FIELD SALES SETUP DIVIDED IN SIX DIVISIONS (Continued from Page 1) erly Pittsburgh branch manager, has been appointed manager of the new district. George Lefko, salesman in the Pittsburgh office, replaces Michalson. Complete sales setup and personnel is: E. L. McEvoy, eastern district manager in charge of the following branches and managers; Albany, C. R. Halligan; Boston, R. C. Cropper; Buffalo, H. T. Dixon; New Haven, B. Pitkin; New York, R. S. Wolf; Philadelphia, F. L. McNamee and Washington, R. J. Folliard. W. E. Bronson, mid-western district manager; Chicago, J. Osserman; Des Moines, B. J. McCarthy; Kansas City, T. R. Thompson; Milwaukee, A. N. Schmitz ; Minneapolis, L. H. Goldhammer; Omaha, A. M. Avery; St. Louis, L. Elman; and Sioux Falls, S. W. Fitch. W. E. Callaway, southern district manager; Atlanta, C. W. Allan; Dallas, L. E. Harrington; Charlotte, R. C. Price; Jacksonville, H. M. Lyons; Memphis, P. H. Baker; New Orleans, G. C. Brown ; and Oklahoma City, R. B. Williams. H. C. Cohen, western district manager; Denver, J. H. Ashby; Los Angeles, J. H. Mclntyre; Portland, M. E. Cory; Salt Lake City, T. J. Walsh; San Francisco, G. Wm. Wolf; and Seattle, E. A. Lamb. L. M. DeVaney, general manager, Canadian district under supervision of E. L. McEnvoy; Calgary, S. H. Decker; Montreal, E. H. Wells; St. John, Leon Watrous ; Vancouver, W. S. Jones and Winnipeg, George F. Law. Central District, which Michalson heads, under the supervision of E. L. McEnvoy, includes S. C. Jacques, Cincinnati; H. Silverberg, Cleveland; N. Levy, Detroit; R. E. Churchill, Indianapolis, and H. J. Michalson, Pittsburgh. More Contract Decisions Expected Within a Week (Continued from Page 1) companies which have formally decided to adopt the agreement or generally approve of it are: Fox, World Wide and M-G-M. Major Albert Warner on Wednesday said that his company is still examining the contract and will announce its decision within a few days RKO, said Ned Depinet, has not reached a decision as yet and Paramount is understood to be waiting the return of George J. Schaefer, sales department head, next week, before an announcement. Majestic Pictures, John Weber stated, has forwarded the matter to its exchanges for their determination. First Division has not made a decision as yet. TERM CONTRACT FOR MORLEY West Coast Bureau of THE FILM DAILY Hollywood — Karen Morley has been given a long term contract by M-G-M. Silver-Chocolate Standard As an exploitation stunt for the coming of "Silver Dollar," First National special starring Edward G. Robinson, Warners have had a large quantity of silver dollars made. Inside the silver covering is tasty chocolate. One side of the coin bears a raised head of Robinson and the other tells that the film is coming. The novelties will be supplied to theaters and exchanges for distribution. The manufacturer of the chocolates also is making them available nationally. • • • LET'S TURN back the pages of the film biz to the good ole days of the Reel Boy who performed the functions of the modern film delivery motor truck services that's a good many years ago wonder what's happened to all those Reel Boys who kept the film in circulation for the metropolitan theaters? • • • ONE OF them at least has made quite a record for himself Maurice Emerson who as a cinema tographer has contributed a lot to motion picture photography his knowledge gained through years of shooting scientific and medical subjects has been applied to pop entertainment films especially travel subjects he hits certain camera angles that are different but he admitted to us that his first film experience as a Reel Boy taught him to be ingenious and resourceful • • • THE DAY'S work for the Reel Boy started about 8 every morn he had to hop down to the various exchanges picking up a reel here and a reel there till he had the complete program for the day's showing then he would stagger back to the theater loaded down like a hod-carrier in time for the opening performance * * # * • • • TRAVEL WAS slow mostly by surface cars and 23rd Street was then the center of the film trade with Mutual and Jungle Film Exchanges in the same building with General Film Company then up to the George Klein Exchange on 40th Street and Ninth avenoo over to Triangle on Broadway then up to Vitagraph at 1600 Broadway with a few other small exchanges in between these jumps after which the Reel Boy reeled back to his theayter loaded up like a Christmas tree with film cans and posters • • • EACH THEATER had a key number with the exchanges Maurice worked for Springer's at 77th Street and Broadway so the key number was S-77 that made it easy for the exchange goofs who couldn't spell Springer. • • • BUT THAT was only a part of the Reel Boy's work all through the day and evening he had to help the operator rewinding films interminably in a pinch he acted as doorman or usher or cashier after the last show at 11:30 he changed the marquee lights for the next day's show then scrammed downtown to return the reels to the exchanges with a fair break this young loafer hit the hay about 3 o'clock in the morning then up betimes at 7 for another gala holiday. . . . • . heigh ho for the merry life of a Reel Boy • • • SOME REVIEWERS are so critical that they expect to find ACTING in Westerns And mebbe they call it the Talking Screen because it so often screens the Action a dame named Louise is sore at us becuz we wrote her a letter and left out the "i" in her name Howard Estabrook received some nice boosting on the radio the other night by David O. Selznick, RKO Radio production chief in an interview by Regina Crewe Selznick handed Estabrook a bouquet for his story of "The Conquerors." TEXAS ALLIED, TRI-STATE APPROVE NEW CONTRACT (Continued from Page 1) Texas Allied unit. "If this plan is accepted, the stand for federal action to rosulate everything necessary for the industry will be abandoned. It will also put the distributor out of the exhibition business." Disapproval of producers being identified with exhibition was voiced generally. COLE RE-ELECTED For the tenth consecutive year, Col. Cole was elected president of A.T.O. Other officers are: A. A. Lilly, secretary-treasurer; Rubin Frels, first vice-president; E. J. Callahan, A. B. Wade, H. T. Hodge and C. J. Vlusselman, vice-presidents; Tom Donnell, B. V. Williams, Mart Cole, Paul Scott, C. H. Cox, Will Dorbandt, John Lilly, Howard Bland, H. G. Stern, H. N. Starcke, Homer Mulkey and the officers, board of directors. FAVOR PRICE CUTS Cut in admission prices in smaller cities. with a possible maximum of 25 per cent, was recommended to owners of these houses by Cole. He said this had been tested in three or four houses and found very successful, bringing in more volume of business. In small towns under 5,000 population a theater should not charge over 25 cents, while neighborhood houses should have a matinee price of 15 cents and not charge more than 25 cents regular price, said Cole. Cole, Paul Scott and Howard Bland will attend the Allied-MPTOA mass meeting in Chicago next week. All MPTOA Units Sending Delegates to Mass Meets Memphis — ■ The new exhibition contract has been unanimously endorsed bv the Tri-State M. P. T. O. The M. P. T. O. A. is sending delegates from practically all its units to either the Chicago or the New York meeting. M. A. Lightman and Sidney R. Kent will attend the meetings. Charles L. O'Reilly is honorary chairman of the New York meeting. « « « » » » Warner-F. N. Studios Far Ahead of Schedule (Continued from Page 1) prepared. The completed list includes: "Wax Muesum," "42nd Street," "20.000 Years in Sing Sing," "Haunted Gold." "Employees' Entrance," "Silver Dollar," "Parachute Jumper," "Ladies They Talk About," "Frisco Jenny," "Lawyer Man," "Central Park," "Grand Slam," "The Match King." Now shooting or being prepared are "The King's Vacation," "The Sucker," "Blondie Johnson," "Hard to Handle," "Grand Central Airport," "The Mind Reader." "Elmer the Great," "Radio Girl," "The Blue Moon Murder Case," "The Keyhole," "South of Sonora." MANY PAPPY RETURNS Best wishes arc extended by THE FILM DAILY to Hie following memben of Hie Industry, who are celebrating their birthdays: Nov. 25 Margaret Livingston Vera Reynolds Louis D. Lighton