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THE
Friday, Jan. 6, 1933
Football Exploits "Smilin' Through" In Dallas
A PARADE between halves of ■**■ the Southern Methodist-Rice University football game featuring a "Smilin' Through" banner was the highlight of the campaign put over for that photoplay by Manager James H. Cherry when it was scheduled for the Palace theater, Dallas. Tie-ups were arranged with a number of shops on the S.M.U. campus, including the P. K. Hat Shop and the University Press Shop. As a result, there were several frat and sorority parties held during the week, the seats being roped off.
A 10-word announcement went out daily over Stations KRLD and WRR for two weeks in advance; one week in advance and current with the picture a 25word announcement went out daily over both stations.
The exclusive Adolphus Hotel carried sales copy concerning the film on their menus. A life-size reproduction of Norma Shearer wearing a real period gown secured from the wardrobe of the Little Theater, was used in the lobby.
— Palace, Dallas, Tex.
Window Displays Feature "Red Dust" Campaign
A/fANAGER C. McFall of Shea's Buffalo Theater, arranged for a number of window displays in connection with a "Red Dust" campaign when that film was playing there. He tied up with the Edwards Shirt Shop for a window of Clark Gable turtle-neck sweaters. Other such displays were arranged with the Hudson Men Furnishing and Jacobi Brothers stores. Four displays with the Liggett Drug Stores.
—Buffalo, Buffalo, N. Y.
EMANUEL COHEN, vice president in charge of production for Paramount, arrives in New York on Sunday for a two weeks' stay to confer with sales and theater departments on plans for the company's 1933-34 season.
ROBERT O'DONNELL, who is now in New York on business for the O'Donnell-Jenkins circuit in Texas, expects to leave early next week on his return South.
WILLIAM K. HOWARD will be in SIDNEY R KENT'S party leaving today for the coast.
ALAN LIVINGSTON, former Rhodes Scholar at Oxford, engaged by Fox for pictures, has left New York and is expected at Fox Movietone City on Sunday.
GEORGE BARNES and JOAN BLONDELL, who were married this week in Phoenix. Ariz., are coming east for a honeymoon and vacation.
A. C. BROMBERG of Atlanta left yesterday for Binghamton and will return to Atlanta tomorrow.
• • • OVER AT Sardi's the AMPA were regaled with some interesting facts about the Academy of M. P. Arts and Sciences by Lester Cowan, executive secretary of the organization Mister Cowan explained the operation of the Awards System and how disputes between players and studios are amicably adjusted Lester omitted to work the personal pronoun but some day the story will be written and the industry will realize that this quiet, modest individual has proved a tremendous constructive force
in welding together conflicting interests in the film biz
and bringing order out of chaos he is a born organizer
with a remarkable knack of getting different groups
together to work harmoniously for the good of all
• • • THEN THE luncheon was enlivened by Roscoe
"Fatty" Arbuckle a guy gifted with an expansive and
magnetic personality as soon as he starts to speak
you warm right up to him he can raise spontaneous
laughs without any seeming effort Queenie Smith, the
personality warbler, sang "Drunk With Love" and had all the
guests swaying to her lyric rhythm then you should
have heard her ballad about the lady explaining to her cheeild
how he missed having a daddy a song you'll probably
never hear on your radio
• • • WE HAVE just had the extreme pleasure of reading the biography of James J. Johnston the Madison Square Garden fight impresario compiled most graphically and entertainingly by Marcus Griffin one of the most picturesque and colorful characters of our times "Wise
Guy" is the book's title just a natural for some bright
producer to grab for the screen
• • • A NERVY mug, this Johnston nothing ever
feazed him just a born showman he made pugs
out of palookas got reams of newspaper publicity out
of Fairy Stories and made the newspaper boys like it
you should read the yarn about his telegram to William Jennings Bryan offering him 300 smackers to deliver a
lecture at a fight that broke the front pages all over
the nation and all the stunt cost this publicity wizard
was a dollar for the wire it's the real Inside Story of
the fight game crammed with zippy, meaty stuff that
should fairly sizzle on the screen
• • • AS A sample of speed note that tribute
of Will Hays to the memory of Calvin Coolidge in the
hands of newspaper editors within two hours after the A. P. wires carried the announcement of the ex-president's death
• • • IT SEEMS that "Chick" Lewis was a li'l upset because we had failed to take note of his recent addition to the
ranks of Kentucky Colonels well, Chick, when a mug
is your pal there are some things that you just naturally
don't talk about in a case like this we heard the bad
news shook our head sorrowfully and sez to ourself
"He's such a splendid fellah in so many ways, why hold this mis-step against him? If it wan't for dumb luck, the tragedy might have happened to us."
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Rebuilding the Future of the Film Industry
AN industry, with a wealth that runs into billions — accustomed to thinking in millions both in daily patronage and daily receipts in its thousands of theaters — has slumped, fallen into a pit out of which many for a time thought it would never climb. It lost the proud dignity which made it one of the world's greatest businesses. It has been legislated against and taxed beyond endurance. But there are indications that its rebirth, rebuilt and cleansed of everything that clung to it as parasites in its prosperous days, is imminent. There is reason to believe that out of evil may come goodness. There are signs that the purgative administered by the depression will wash from within the entanglements of prejudices, unpleasant and improper practices, narrow-minded rivalries, egotistical attitudes and attendant selfishness. The inter-dependence of every company and individual on fellow-industry-ites has knit a solid wall of defense against evils from without. The valley in which this business has been struggling is finally leading to a long road that must lead to a new day. But this era cannot be made possible without a new spirit, a new feeling on the part of everyone in this industry. If this business will really be rebuilt, it must start from the foundation. It requires the cooperation, the sincerity of everyone — the distributor, chain and independent. The day for rebuilding is at hand! Out of the experience gained from years of struggle, of constant battling, of continual prejudices and losses, a new light of tolerance must come.
— Jay Emanuel.
MANY HAPPY RETURNS
Best wishes are extended by THE FILM DAILY to the following members of the industry, who are celebrating their birthdays:
Jan. 6
Tom Mix Loretta Young Ludwig Berger
Fred Niblo
Ruth Hiatt
Stanley Smith