The Film Daily (1934)

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rf» ^ •CLARENCE BROWNS PRODUCTION O itf9 lg& *& ■tab^ 1XER USED in P|CTUf | FACTS ABOUT LEO'S BILLBOARD CAMPAIGN SCOPE: Nation-wide. NUMBER SHOWINGS: 8,000. NUMBER TOWNS: 1,000. POPULATION OF TOWNS: 45, 1 19,000. ESTIMATED READERS: 112,788,000 daily. According to scientific compilation by National Outdoor Advertising Bureau. TYPE OF DISPLAY: Standard 24-sheet poster panels, set with borders of lattice work and moulding which are painted green; illuminated at night traffic points. SIZE OF PANEL: 12 feet high; 25 feet long. LOCATIONS: Strategic city points; highways entering cities; along railroads; interurban trolley and bus line terminals, etc. FIRST POSTING: Joan Crawford and Clark Gable in "Chained." POSTING TO START: August 15th. MAGAZINES! BILLBOARDS! MARCHES 0