The Film Daily (1934)

timate in Character iternationa! in Scope idependent in Thought The Daily Newspaper Of Motion Pictures Now Sixteen Years Old ht^^f DAILY DL. LXVI. NO. 36 1 = NEW yCCI\, MCNCAT, AUGUST 13. 1934 <5 CENTS Hollywood Employment 59% Ahead of Last Year ODE ASSESSMENTS FOR PRODUCERS TO BE REVISED Varncr Houses Getting 1934-35 Product of Six Majors Public Relations , . . . and the film industry fc^iBy D0N CARLE GILLETTE-^^ i'IS flying lecture tour being made by, Cecil B. De Mille brings to mind again 1 one of the most neglected duties of film industry has been its public relaI! work. hr a business that holds such a fascinaji for all classes of people, this neglect lat only a matter of losing many opporjties to do itself much good, but it ss the way clear for the public curiosity e satisfied by mediums which, by mislesentation and sensationalization, only i lot of harm. Pbe tripe dished out so profusely by : fan magazines is an example. \DE associations, of course, do a lot f good, but for the most part they occupied with basically trade problems are indigestible to the public, rthermore, there is always a lurking ticism in the layman's mind over any; disseminated by organizations of the less end. en it frequently happens that the fication of a current controversy by trade group will evoke disparagement a belligerent rival trade group, thus confusing the public. T with such a disarming emissary as a >roducer, director, writer or star, it is ble not only to draw large assemblages also to dispel suspicion of any sinister Yes. tere need be no effort to spread propa a. the industry's ambassadors did nothmore than give intelligent and honest' rers to the public's questions, it would lot to clear up the distorted ideas of movie world that have been created) unwarranted headlines and the fan it slush. iril more of this public relations work one, the movies, despite their interinal interest, importance and influence, continue to be the most maligned of stries. Some Deals Are Already Closed and Others Practically Set With deals for Fox and Paramount 1934-35 product nearing completion, Warner Theaters will have lineups of six major companies for its houses throughout the country. In addition to Warner-First National pictures, the circuit gets United Artists, M-G-M and RKO as well as Fox and Paramount. The Fox deal will be closed in a (.Continued on Paae 2) LLOYD SEEIbENEFITS FROM LEGION DRIVE "The situation caused by the Legion of Decency movement will ultimately adjust itself to benefit everybody," Harold Lloyd declared Saturday, following his arrival in New York to attend the premiere of his latest picture, "The Cat's Paw," at the Music Hall Thursday. "The movement will cause pro (Continued on Page 2) Using Trailers to Plug For Sunday Movie Shows Lincoln, Neb. — Sunday shows come to a vote for the fourth time here tomorrow after a record campaign in which the theaters, formerly afraid to buck public opinion, have been openly plugging for the vote by running trailers. Newspaper ads, radio and house to house canvassing also were employed. Extension for Wilby-Kincey Extension for one year of the Paramount-Publix ag eement expiring Sept. 1, under which Wilby-Kincey operate Paramount theaters in North Carolina, Georgia and Alabama, is certain, THE FILM DAILY lea ns. 15 OF NEW PROGRAM LAUNCHED BY M-G-M West Coast Bureau of THE FILM DAILY Hollywood — M-G-M is well launched on its 1934-35 production schedule, having 15 features either completed and unreleased or now in work Two of the productions have just started. They are "Evelyn Prentice," with William Powell and Myrna Loy, and "Forsaking All Others," with Joan Crawford. Completed pictures include "Treasure Island," "Chained," "Straight Is the Way," "Hide-Out," "Student Tour" and "The Green Hat." In the final stages or other process of comple ( Continued on Paae 2) Actors to Join Protest Against Fan Scribblers West Coast Bureau of THE FILM DAILY Hollywood — At the next meeting of the Screen Actors Guild the members are to be asked to cooperate with the studios in curbing fan magazine writers, according to Robert Montgomery. Following a conference at the Hays Office last week, it was decided to have all fan scribes submit their material to the studios for approval before it is published. The writers are opposing the edict. 59% Increase in Employment f Noted in Hollywood Studios West Coast Bureau of THE FILM DAILY Los Angeles — Due partly to heavier schedules and partly to the code, employment in the studios for the month of June was 59.2 per cent higher than in the corresponding month of 1933, according to the monthly business summary of the Security-First National Bank of Los Angeles. There was a slight decrease in June as compared with May, due to seasonal letdown, but indications for the fall, with the launching of full-speed on new schedules, point to still a higher increase of employment over last year. Drafting New Allocations of Code Assessments for Producers Drafting of a new set of producer allocations of code assessments is scheduled as a result of protests made by 30 companies against the current system employed by the Code Authority. United Artists and Universal, in complaining to Sol A. Rosenblatt, division administrator, both urge that allocations should be based on gross receipts. The protests have been turned over to the NRA division of research and planning in Washington which (Continued on Page 7) CALIFORNIA EXHIB UNIT OFFICIALLY IN MPTOA Formal affiliation of Associated Exhibitors, Inc., Los Angeles, with the M.P.T.O.A., by approval of the executive committee of the national organization, was announced Saturday by Ed Kuykendall, M. P. T. 0. A. president. A large number of the leading Southern California theaters are members of Associated Exhibi (Ccntinued on Paae 7) Philly Indie Delegation Going to Allied Meeting Philadelphia — Independent Exhibitors Protective Ass'n is lining up a delegation to attend the Allied convention in Atlantic City, Aug. 2224. A motor run is being arranged to start at 8 A. M. on Aug. 23 from the association's headquarters, with free transportation for those who want it. The I. E. P. A. holds a meeting today. Oscar Neufeld was recently named business manager, and Miss J. Willensky, secretary. Roxy Sets Two More Following "Charlie Chan's Chance," •Fox picture which comes in after the Itwo-week run of "Handy Andy." the poxy will play RKO's "Were Rich Again" lind then the Universal musical comedy, ["Romance in the Rain."