The Film Daily (1934)

lesday, Aug. 14, 1934 DAILY (MOLINA EXHIBS I JOINING G, F. T. A. I \tlanta — Delegates from indep»dent theater owners in North .15 South Carolina attended last wiek's meeting of the G. F. T. A. ,I;iependent Theater Owners Ass'n in br Robert Fulton Hotel here and areed to affiliate with the new unit, Wich is headed by Ike Katz of JVntgomery. Date of the next meetM was set for Oct. 1-2 in the Fult'l Hotel. jrthur Lee Remaining , I With Gaumont-British ! Characterizing rumors to the efi3t that Arthur A. Lee is to resign f)m Gaumont-British as wholly Uhout foundation, Jeffrey BerIrd, general manager of that compny says: 'Such reports as these invariably Mve their origins in the minds of 'ijesponsible people and, in this injUce, were undoubtedly inspired C my trip to America. As we have ,a-eady publicly announced, my miss>n here is to effect a complete re.oganization of our company, and tt in motion the initial plans for Ks immediate establishment of a mtion-wide exchange system. I'l wish to state most emphatical!lJthat Lee's status with this compny is in no way affected by these pins except as his responsibilities sfe broadened and increased." 'Inirth Week for "Bondage" in Loop ' iChicago — "Of Human Bondage," ftiiclh played to capacity houses for [fro weeks at the RKO Palace, is beHg held over at the B. & K. Garrick Mr its fourth Loop week. During A 14 days at the Palace the picIre played to more than 128,000 'Arsons. Cincy Exchanges Report Rise Cincinnati — As a result of thea^rs being reopened in West Virginia ;id Kentucky, some under the mancement of coal companies to enterlin employes, local exchanges reIrt that summer closings have been rgely offset and business actually creased the past month. Libsons on Eastern Vacation , Cincinnati — Ike Libson, RKO cirjiit chief in this region, who is at resent in New York on business, ill be joined shortly by his brother, be Libson, for a vacation in the •ist. Discussing Movie Drive on Air Rev. Dr. J. Henry Carpenter, one f the three designated representaves of the Protestant Churches in reater New York on the Motion ictures Inter-Faith Committee, will Deak on "The Church and the lovies" over the American Broadisting System — WMCA network on hursday at 9 P. M. Dr. Carpenter ill say over the air that the reIgious groups are not asking for gid censorship but are demanding 1 clean-up in the screen industry. HPHIL M. DALY • • • FOR A midsummer premiere the opening of Warner's "Dames" at the Strand on Broadway tomorrow eve will probably eclipse anything ever seen here in the East for the pix is touted as the Last Word in girlie-musicals and so Charlie Einfeld's advertising and publicity staff has been drafted in toto meaning that 50 people have been added temporarily to the Strand staff to put the gala opening over in the Grand Manner • • • A BIG feature of the premiere will be a half-hour broadcast from the theater lobby over station WINS a public address system will permit the Broadway crowds to hear what's going on celebs will be introduced as they arrive and Phil Regan, a member of the "Dames" cast will sing the song hits of the pix in the lobby as the broadcast is going on the premiere has been fittingly dedicated to Al Dubin and Harry Warren the lads who did the musical scores for all the Warner series of musicals • • • SEEING THAT this is a girlie show dames 'will predominate in this banner ballyhoo of "Dames" the Columbia broadcasting system will furnish the 12 girls who won their sectional tests, allowing 'em to compete for the honor of being Dick Powell's radio leading lady in the projected Campbell Soup program the 12 girls will be driven in as many cars to the Strand preceded by a float carrying the Vitaphone studio's famous beauty chorus the latter will act as hostesses to receive the guests in the lobby which fact alone makes it worth while attending this opening some dames for "Dames" • • • A NATIONAL contest is being staged by Mascot Pictures to pick a girl who best typifies young and beautiful American womanhood in connection with their pix, "Young and Beautiful" featuring the Wampas Baby Stars department stores and leading photographers in cities throughout the Youessay are cooperating the national judges are Nat Levine, Max Factor, Melbourne Spurr, Joseph Santley, Phil Gersdorf, Ben Lyon and Judith Allen T T T • • • THAT ARTISTIC postal card display in Radio City of Irving Browning's is collecting a plethora (there's a word! just picked it up on our vacashe) of praise all along the line Ted Toddy, Columbia southern exploitashe chief in Atlanta lined up Governor Eugene Talmadge and his sec as the first two members of the "Scrappy Club" in that territory Mike Beck is preparing some snappy ballyhoo for the opening of "Bulldog Drummond Strikes Back" at the Rivoli Bernice Stern, sec to Al Bondy, vacationing at Mt. Pleasant, N. Y., has put on so much weight she's afraid to come back to the ossif. T T T • • • A BRILLIANT turnout of society and diplomatic lights will grace the world premiere of Cecil De Mille's "Cleopatra" at the Paramount theater Thursday eve Contest for the prize bull dog will be held Saturday afternoon at the St. Moritz as a tie-in with the Ronald Colman pix Joe Bern hard, his son Jack, and Arthur Siegal with a party of friends spent the week-end at Ralph Budd's dude ranch in Delaware Al Wilkie gets credit for that nifty lobby trailer in the Paramount showing the making of the pix "Cleopatra" Roxy theater will have stage performers in the current show on WOR tonite Deal as good as set for Mary Pickf ord to broadcast on Frigidaire program this Fall at five grand per Mary also will appear in a stage play on Broadway and she plans to personally produce a series of feature pix busy gal, we calls her « « « » » » OUTLINING PRINCIPLES FOR ZONING SCHEDULE Principles to be considered in the setting up of local zoning and clearance schedules will be outlined by the Code authority in a communication to the Milwaukee clearance board. Copies of the letter will be sent to all other local zoning and clearance boards to guide them in preparing schedules. A committee consisting of Harold S. Bareford and Nathan Yamins is drafting the communication. Detroit Zoning Plan Details Announced (Continued from Page 1) ond runs now open are given 21 days availability with 25 cents at matinees, 35 cents nights, but may run 30 cents if following last week availability policy. Key houses are given 21 days protection with 20 cents afternoons and 25 cents at night minimum. Other classes follow with 21 days protection each except that 15 cent night houses are given 42 days over straight 10 cent theaters. Premiums mean increase in prices of one-third. First runs secure additional protection on raising prices. Akron Exhibs to Retain Double Feature System Akron — Local exhibitors have voted to continue double features under the same policy now in practice. This is to play the outstanding attraction on a single basis, and to dual pictures of questionable draw. Robert Menches, head of the local exhibitor organization, states that about 50 per cent of the Akron playing time is devoted to single feature policies and that this plan has worked out successfully all around. Making Industrial for Shell Oil St. Louis — National Cinema Service, Inc., is now in production on a feature length talkie for Shell Petroleum Corp. R. C. Bennett has assigned Harry R. McClain to direct the picture, entitled "Stephan Steps Out," with a cast including Dean Clark, Don Merrifield and Edith Hauber. Tentative release date of Sept. 1 has been set. Loop Attendance Spurts Chicago — A substantial increase in attendance at Loop movie theaters during the past week is credited to the influx of out-of-town visitors to the world's fair. A still larger increase is expected this week, which is Farm Week at the fair and will be mar-ked by many special features. Providence Paramount Reverts Providence — National Realty Co., takes back the Paramount Theater on Thursday and restores the former name of the Strand. Edward Reed continues as manager.