The Film Daily (1934)

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GAUMONT BRITISH ANNOUNCES ITS AMERICAN DISTRIBUTION POLICY /(COINCIDENT v/jth the publication of this announcement, Gaumont ^-^ British will assume the important position in the American motion picture field to which it is rightfully entitled through the indisputably high quality of the product which it has to offer to the exhibitors and the theatre-going public of this country. Arrangements are rapidly being consummated for the establishment of an exchange system nation-wide in scope, which will offer the same high quality of service now provided by major American distributors. Without exception these exchanges will be manned by an ail-American personnel. On the opposite page we have described briefly some of the productions which we will offer to discriminating exhibitors for presentation to their supporting patrons, and it is worthy of especial mention that every picture which emanates from our studios has been produced with particular consideration of the requirements of American audiences. Current and future production plans of Gaumont British include the employment of many of the best known American stars and directors. Technically, as well as artistically Gaumont British and Gainsborough pictures are comparable with the finest produced in America. We earnestly urge all exhibitors to reserve ample open time in which to book our product in its entirety, a group of not less than twenty pictures for the 1934-35 season, all of which can be secured on equitable terms which will insure their presentation at a liberal margin of profit. JEFFREY BERNERD, Genera/ Manager GAUMONT BRITISH PICTURE CORPORATION 1600 Broadway, New York aamon