The Film Daily (1934)

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Intimate in Character International in Scope Independent in Thought The Daily Newspaper Of Motion Pictures Now Sixteen Years Old /CL. LXVI. NO. 62 nov yccr, tulcsday, /cptchbek 13, 1934 <5 CENTS Warners Ready to Boost Admissions, Say sBernhard HEW FOX 'METROPOLITAN COMMITTEE T0JILE PLAN 200 Books Bought for Screen in Last 18 Months Gaumont-British ... at Shepherd's Bush =S= By JACK ALICOATE = ONDON, ENG.— Just to prove that the ■ old Colonel is not merely scratching e surface, he has dug up the interesting id historical fact that the first studio to ': erected in these tight little isles was | the site now occupied by the big lumont-British plant at Shepherd's Bush, me half-hour by tram and possibly ten tinutes shorter by motor from the heart I London. This Gaumont-British produc>n workshop is probably the most imsing of the lot over here. It is built of ick, is some seven stories high, and jvers more than a quarter of a block. ilorful, uniformed guards stand sentry at < the entrances. Once one is inside, busies, and nothing else but, is in the air. A/E WERE fortunate in finding our old ; "'friend, Mickey Balcon, in charge of e studio. Under his intelligent and symrheric guidance we inspected this modn plant from stem to stern. It is ultra •'idem in every respect. During the i ning twelve months this outfit will make But 24 features. The majority will cost proximately $500,000 each. Pictures id international appeal will be the keyite. When under full sail the studio ■ ploys upwards of 1,000 in help. Salaries i along the line range considerably under C's. George Arliss is just starting to Siot "The Iron Duke" (Wellington). It *jl be released in the States about the flit of the year. It will be the most oensive picture produced in England to we. Arliss has just signed to do two 4rt for Gaumont-British in 1935. They eject big things of "Power." It cost a pretty penny and opens here in the V:st End shortly. It is booked into the 'isic Hall in New York. 'HERE is no doubt that this outfit knows where it is going. Important executives in (iirnonrBritish scheme of things include fcthael Balcon at the studio in charge of Auction, and C. M. Woolf and Mark prer as joint managers of corporation (Continued on Page 2) $2,000,000 Paid, Averaging $10,000 a StoryMystery Cycle Seen Approximately 200 books were acquired for the screen in the period from Jan. 1, 1933, to July 1, 1934, and the amount paid for them aggregated around $2,000,000 or an average of $10,000 a story, according to a compilation by William James Fadiman, former Columbia story editor and now with Leland Hayward, Inc. In an article for "The Publishers' (Continued on page 10) MAJOR COMPANIES EYE STAGE ACTIVITY Virtually all major companies are understood to be giving thought to Broadway stage production as a source of screen material, with one outfit, Twentieth Century, definitely embarked upon legit presentation. "The Red Cat," financed by the (Continued en page 10) United Artists Closes Two Circuit Contracts United Artists has closed product deals with Randforce Amusement Corp., Brooklyn circuit, and Fox's Rocky Mountain circuit, it was announced yesterday by Al Lichtman, vice-president and general manager of U. A. Roxy-Rialto Get 58 Films The Roxy-Rialto film buying combine has already acquired 58 pictures from major companies and is currently dickering fo 27 others which it is estimated will meet the needs of both theaters till Sept. 1, 1935, when the pooling agreement expires, it was said yesterday by Harry Arthur. BOB SISK TO ASSIST MCDONOUGH ON COAST Robert F. Sisk resigned yesterday as advertising director of RKO to become assistant to J. R. McDonough, president of RKO-Radio Pictures. Sisk's headquarters will be at the RKO studios in Hollywood. He will leave with his family for the coast next week. Advertising departments of Radio Pictures and RKO theaters will become separate entities, with S. Barrett McCormick in charge of the picture company (Continued on Page 7) Gaumont-British Signs Distribution by Fox Deal whereby Fox will handle physical distribution of GaumontBritish product was officially announced yesterday by G-B. The British company has organized its own sales department to deal directly with exhibitors. Branch managers and salesmen will be stationed at the various Fox exchanges, (Continued on page 10) Admission Boost by Warners Contingent on Competitors Soviets Place Orders Here Amkino has placed an order for about $25,000 worth of film equipment with Bell & Howell and expects within the next few days to receive from Moscow an order authorizing purchase of a number of projection machines. Provided independent competitors will go along on the plan, Warner theaters stand ready to raise admission prices, Joe Bernhard, general manager, told The Film Daily yesterday. "There is no reason why prices should not be increased," said Bern (Ccntinued on Page 7) Saul Rogers Forming New Group of Fox Met. Bondholders A new bondholders' committee for the Fox Metropolitan Playhouses will be formed by Saul E. Rogers in event the proposed reorganization plan to be submitted by the present bondholders' committee proves unsatisfactory to the court. In a statement to Film Daily made yesterday immediately after the Fox Metropolitan hearing before Federal Judge Julian W. Mack, Rogers said: "I represent bondholders with about $500,000 holdings, and in order to expedite the culmination of the whole matter I shall most cer(Continued on page 10) SEEK TOlNTRALIZE TRAILER DISTRIBUTION Under its expansion program, National Screen Service is understood contemplating a plan to centralize physical distribution of trailers. If the venture materializes, facilities organized will handle both its own pi-oduct and those made by distributors themselves. There seems to be but little pos (Continued on Page 10) Philly Delegation Attends Hearing on Zoning Case About 25 persons, including a delegation of Philadelphia territory exhibitors, attended a hearing held on the Philadelphia zoning and clearance schedule by a Code Authority's appeals committee yesterday when a complaint instituted by (Continued on Page 10) Jersey Duals Up Today Developments in the plan to eliminate dual bills from Northern New Jersey will be discussed at a meeting of Allied Theaters of New Jersey today at its quarters in the Hotel Lincoln.