The Film Daily (1935)

THE s2^ DAILY Saturday, Aug. 17,1935 ••••EQUIPMENT**** IMPROVEMENT NOTES (.Continued from Page 4) Detroit Lakes, Minn. — Erpi installation men completed a Wide Range addition to the Western Electric equipment at the Lake. San Francisco — Western Electric Wide Range has been contracted for by the Ellis, replacing former equipment. Gallup, N. M.— Western Electric Wide Range makes another replacement in the El Morro this week. Manchester, N. H.— Western Electric sound, including Wide Range, goes into the Strand shortly. • Lafayette, Ind. — The Luna is taking on Western Electric Wide Range. Installation promised before the end of the month. Cincinnati — Wide Range addition is being made to the Western Electric system at the Shubert. Des Moines, la. — The Uptown goes Wide Range next week. St. Joseph, Mo. — A new Western Electric Wide Range installation is being made in the Rialto. Dubuque, la.— The Avon, Western Electric equipped, has contracted for a Wide Range addition. Plainview, Tex. — Modern Wide Range is being installed in the Granada by Erpi engineers. Forge Valley, Mass. — New Wide Range goes into the Abbot Mills theater in the near future. Henderson, Ky. — Western Electric Wide Range will be installed in the Kraven during the next fortnight. Savannah, Ga. — Western Electric hard of hearing aids are being put into the Lucas here. Vero Beach, Fla. — S.O.S. Wide Fidelity Model WF8-2MD 44 watt power output double channel amplifier has been installed at the Vero. Manager Bott supervised the installation. New York City — Exhibitors who have been puzzled by the requirements of the National Housing Act on being improved that the S.O.S. Corp, equipment manufacturers, has inaugurated a special department to explain and negotiate deals. 2Qualifications, terms, budgets and costs will be explained to all who write in for information. BUSINESS BUILDERS (.Continued from Page 5) To put a cheap patch of rubber mat over the worn carpet at the door, or hold-out rail is sham — a costly "bargain." You are not fooling your public. I foolishly made an estimate a year ago, publicly stating and predicting certain amounts which would have to be spent in my estimation to recondition the moving picture theaters of this country. I am today prepared to make the defendable statement that no matter what my figures were a year ago, — just DOUBLE these amounts. Cheap, "bargain" methods will not do. Devote your first "surplus" or spare money to intelligent rehabilitation and remodeling, well directed and supervised. Send for your theater architect. The ravages of time and depression have made deeper inroads, and have damaged your property, Mr. Owner and Operator, more than you have any idea of. Get off the "bargain" standard. If you delay much longer you cannot possibly catch up with decay and obsolescence. Let's Go! It is time to remodel and modernize. No more patching. No more "bargains." Well conceived, economical, but thorough and complete modernization is the greatest problem of the exhibitor today. Replacement of wornout equipment, modernization of plan arrangement, redecorating, new air conditioning and ventilation; salvage of structure, are real "business builders." We have voluntarily or involuntarily allowed "the weeds to grow" in our theaters — the weeds of destruction, obsolescence and neglect. IT IS TIME TO REMODEL! Do it the right and economical way. Let your Architect draw a "road map" for you. "Bargains" never spell "success," and never represent anything "worthwhile." They are not "business builders." A chiseler is a man that chisels and chisels on a piece of wood until there is nothing left. GET OFF THE "BARGAIN" STANDARD EQUIPMENT NOTES (Continued from Page 5) City. Also new drapes, a new curtain and new screen were supplied as the former stage equipment was destroyed by a recent fire. Chicago— The Joe Goldberg Theater Supply Co. has just completed remodeling and equipping the Lucille and Avenue theaters. In the latter complete new booth equipment was installed. In the Lucille new booth equipment and new chairs, also a black Vitriolite front and Vitriolite lobby. Brookesville, Fla. — Manager Ouellette just finished installing new chairs in the Dixie, as well as a new and bigger screen supplied by S.O.S. Corp. Wynward, Sas., Canada — The Legion is installing S.O.S. Wide Fidelity sound and new Arc Lamps also by SO.S. Monks Corner, S. C— New S.O.S. Automatic Reflector Arcs, Rectifiers, etc., are being installed at the Monks Corner. These lamps were especially designed by S.O.S. Corp. engineers for the job. Foreign Flashes Paris — M. E. Koenig, formerly with Warners, has been appointed assistant to F. L. Harley, general director for Fox. Berlin — Film Export has been formed with capital of $50,000 to increase export of independent films. London — Basil Dean has signed Annabella for "Ballerina". English and French versions will be made. London — Gaumont-British is making English and French versions of a film on Spada, the Corsican bandit recently guillotined. Boris Karloff will play the lead. Berlin — Paul Martin will direct "Black Roses", with Lillian Harvey and Willy Fritsch. There will be German, French and English versions. Paris — Cecil Sorel sails for Hollywood in October to make a film on the life of Sarah Bernhardt. London — Rene Clair has made a discovery in Patricia Hilliard, who will be seen in "The Laying of the Ghost", with Robert Donat and Jean Parker. Venice — Three Walt Disney cartoons and eight other U. S. films are being exhibited at the international movie exposition being held here until Aug. 25. Paris — The new Hakim producing firm will make "Samson", by Henri Bernstein, with Harry Baur. English and French versions will be directed by Duvivier. GIVE YOUR MARQUEE A NEW SEASONS FLASH' FOR // CHINA SEAS // USE A SILK TRANSPARENT VALANCE ALSO AVAILABLE FOR ALL FEATURES MORRIS LIBERMAN 729 BROADWAY NEW YORK Tel. SPring 7-2320 1018 S. WABASH CHICAGO Tel. Wabash 5815