The Film Daily (1935)

THEATERS PLANNING TRIBUTE TO ROGERS (Continued from Page 1) world will cease their day's work al noon out of respect to the star who died with Wiley Post in an airplane crash near Point Barrow, Alaska, early Friday morning. The services will be held at the Kirk 0' The Heather Church at Glendale and the body will be placed in a vault at Forest Lawn cemetery. Public, services will be held in the morning and private services in the afternoon. Later interment will probably take place near the graves of his mother and father near Claremont, Okla. The Rogers family yesterday was en route to the Coast from New York. The body is being flown to Los Angeles from Seattle. Plans for founding a Will Rogers memorial were discussed in various phases yesterday and ranged from the erecting of a statute to an endowment fund. Jesse H. Jones, Chairman of the Reconstruction Finance Corp. and a close friend of the Rogers family, yesterday said that a move to establish a memorial through funds obtained by popular subscription has already been started as a tentative plan. Rogers Resolution by Philly MPTO Philadelphia — A resolution of condolence in connection with the death of Will Rogers has been adopted by the M. P. T. 0. of Eastern Pa. and a copy wired Mrs. Rogers at Beverly Hills. Tuesday, Aug. 20, 1935 Legit Theaters Dropped 93 Per Cent in 20 Years Legitimate theaters in the U. S., counting all houses available to touring stage attractions, totaled 4,375 in 1914, but now number only 320, according to figures from Actors' Equity Ass'n. Of the 320 houses at present, 52 are in New York, 40 more are in the larger cities, and 228 are stands available for one night a week and up. Dent to Get Fox Product A deal under which 20th CenturyFox product will play the Louis Dent houses in the Salt Lake City territory is being closed, with final details to be worked out by Herman Wobber when he arrives in that town today. Situations involved in the Publix-Salt Lake buy include Ogden, Boise, Twin Falls and Idaho Falls. The product goes into all of Salt Lake City's first-run houses. "The 39 Steps" Premiere at Roxy ''The 39 Steps," the GB spy thriller co-starring Robert Donat and Madeleine Carroll, will have its New York premiere at the Roxy in the near future. Altoona All-Single Altoona, Pa. — All five local houses are now on single-feature policies. Public sentiment is said to have caused it. • • • DOING FULL justice to the significant importance of the Cecil B. deMille production "The Crusades" Paramount's advertising and publicity dep'ts under the guidance of Robert Gillham have placed one of the most extensive and expensive campaigns in back of the picture that any special has received in the history of the industry • • • EVER SINCE June the publicity breaks have been featured in the metropolitan dailies and the roto sections on Sundays a steady barrage of special copy written directly for the requirements of the various editors supplemented by a special campaign direct to the publishers and editors of the local papers in scores of towns in a 100-mile radius of New York T T ▼ • • • THE CAMPAIGN with the small-town newspapers has resulted in an entirely new development conceived by Mister Gillham he has put out a special Traveling Publicity Salesman whose sole task is to contact the local publishers and editors and supply them material to fit their particular requirements there has been appropriated a generous slice of advertising for these papers, and they are coming through with reams of copy so you can imagine that when "The Crusades" opens at the Astor theater on Broadway for the premiere on Wednesday the motion picture lovers in the surrounding territory will be all steamed up because of this unusual out-of-town advance campaign, it is confidently anticipated that the influx of visitors to the Broadway run will set something of a record for this type of patronage to a Broadway showing T ▼ T • • • AND THIS is only part of the story WHN for the past week has been plugging over the airlanes the advance dope on "The Crusades" hitting all the colorful incidents attendant on this really stupendous production Cecil deMille's name carries a glamour equal to that of any Hollywood star arid any production carrying his directorial prestige is a natural for radio and newspaper chat the WHN breaks will continue through this week T T ▼ • • • THE PAPER billing on this special is something noteworthy for 100 miles around New York in all directions are to be found smash 24-sheets and snipes there are 30 Class Window Displays in department stores and Fifth Avenue shops so all in all here is a campaign that will stand out as one of the biggest ever launched on any picture in any season T ▼ T • • • A SPECIAL Matinee idea has been originated by E. R. Hardwick manager of the Lyceum and Mesa theaters at Clovib, New Mexico he asks patrons seeking info on stars, directors and producers to write their questions a week or two in advance then Mister Hardwick goes to work and assembles complete information and at the special matinee answers all of them and as many as may be asked right there at the matinee here is a fine example of enterprise by a manager in a small situation which shows that a showman is a Showman no matter where he may be located • • • OUT-OF-TOWN visits of film crits the past few days included W. Ward Marsh of Cleveland "Plain Dealer" and A. R. Dunlap of the St. Petersburg, Fla., "Evening Independent" on their vacation to the big town they like to drop in and talk first-hand about the Ten Best and the annual Critics' Forum only then do we begin to realize what an important matter these "Film Daily" institutionals have become to the local experts on the dailies HEARING THURSDAY ON FOX MET. DETAILS (Continued from Page 1) posited notes, and that various documents be approved, including the certificates of incorporation and bylaws of the new company and its two subsidiaries, the forms of lease to the two subsidiaries, the amended indenture and the forms of the new securities. The reorganization plan sponsored by Milton C. Weisman, provides for the formation of a new company to be headed by Joseph M. Schenck. RKO has a 10 per cent interest la the new company. Ten-year leases will be executed by the new company to Skouras Theaters and Randforce for operation of the properties. Ohio Playdate Action Delayed Until October (Continued from Page 1) not take place Until October. Paxton & Seasongood represent RKO in the action. A temporary injunction was granted last week in Milwaukee against a similar Wisconsin law, with hearing on a permanent injunction set for Sept. 30 before Federal Judge Geiger in District Court there. Jailed for Threatening Actress Accused of attempting to extort $20,000 from Thelma Todd, under threat of death, Harry Schimanski, apartment house superintendent in Astoria, has been taken into custody by the Federal Bureau of Investigation. The threats were contained in communications to the actress in Hollywood, as well as to Abe Lyman, orchestra leader, and the Loew offices. Bank Night in 11 Friedl Houses About 11 houses operated by John Friedl in association with Famous Theaters in the Minneapolis territory are now using Bank Night. The plan is fast developing in this zone, it was stated yesterday by Friedl, who leaves New York tonight on his return home. m *€ « » » » Daughter for William J. Clark A daughter, weighing 7% pounds, was born to Mr. and Mrs. William J. Clark Sunday night at the Mountainside Hospital, Montclair. Father i is short subject sales manager at Fox. Wm. Goldman Opening Another Philadelphia — William Goldman, who opened the Bandbox in Germantown last week and also is operating in Hanover and Pottstown, is preparing to open a West Philadelphia house on Labor Day. Manny Reiner Undergoes Operation Manny Reiner of the M-G-M advertising department underwent a minor operation yesterday at St. Elizabeth's Hospital.