The Film Daily (1935)

Intimate in Character International in Scope Independent in Thought The Daily Newspaper Of Motion Pictures Now Seventeen Years Old VOL. 68. NO. 44 NEW YORK. WEDNESDAY. AUGUST 21. 1935 TEN CENTS Korda, Silver stone on Way for Parley with Goldwyn 5 YEAR SCHENCK CONTRACT IN FOX MET. PLAN Cecil De Mille Urges Exfiibs to Improve Projection Says Producers Ought to Cooperate More With Theater Operators All producers should seek the cooperation of exhibitors in the improved presentation of their pictures, from the angles of both projection and sound, declared Cecil B. De Mille in a New York interview yesterday. More than 50 per cent of the theaters in the country are defective in these respects, the producer-director estimated. Producers strive to obtain the best photographic results for their pictures, but are seriously handicapped when theaters present them with in (Continued on Page 11) How They Started SIMPLIFIED SETUP FOR GEN'L THEATERS General Theaters Equipment, which had a funded debt of more than $29,000,000, bank loans of over $19,000,000, outstanding preferred stock of $47,000,000 and nearly $2,000,000 in common stock when it went into receivership, will come out of the reorganization with entire capitalization covering only 450, (Continued on Page 10) "China Seas" Holding Third Week at Capitol M-G-M's "China Seas" is being held for a third week at the Capitol, starting Friday. This delays opening of Garbo's "Anna Karenina" until next week. Limit on Exec Salaries Specified in Fox Met. Reorganization Joseph M. Schenck will head Metropolitan Playhouse, Inc., the new company acquiring the assets of Fox Metropolitan Playhouses, Inc., for a five-year period and agrees not to sell his stock in the company for five years under the contract with the new company which will be submitted for approval tomorrow to Federal Judge Caffey. Another matter coming up is the request for appointment of a spe (Continued on Page 12) Introducing Joseph Bernhard, General Manager of Warner Bros. Theaters, in the still going strong "How They Started" series. Joe entered the movie business in a very logical manner, by building theaters. He now claims to be buying more pictures than any exhibitor in the world. Kentucky Colonel "Hap" Hadley tried to do him justice in the art work 2nd Week at Music Hall For RKO's "Alice Adams" | "Alice Adams", RKO's new Katharine Hepburn picture, will go into a second week at the Radio City Music Hall tomorrow. It is also reported going strong in key city prerelease engagements. Big Plans for London Films To Be Talked at Coast Parley SET $500,000 LIMIT IN FOX MET. EXPENSES A top limit of $500,000 for all administrative expenses and allowances in connection with the Fox Met reorganization plan is fixed in the order providing for the transfer of assets to the new company which will be submitted for approval tomorrow to Federal Judge Caffey. Stanley Set on Deal For New RKO Lineup Purchase of the RKO Radio product for the 1935-36 season by the Stanley-Warner circuit in the Philadelphia zone is understood to be now set, following conference between Jules Levy, RKO general {Continued on Page 11) London (By Cable) — Alexander Korda, head of London Film Productions, and Maurice Silverstone, managing director here for United Artists, which distributes the Korda product, have sailed on the He de France to consult with Samuel Goldwyn in Hollywood on big developments for London Films. Body of Will Rogers Lies in State Thurs. West Coast Bureau of THE FILM DAILY Hollywood— The body of Will Rogers will lie in state five hours tomorrow, beginning at seven a. m., in a grove of pine and olive trees at the Forest Lawn Memorial Park at (.Continued on Page 10) Sears Appoints Winn Warner Midwest Mgr. James Winn, Warner branch manager in Chicago, has been promoted by Grad Sears, executive in charge of southern and western distribution, to midwest district manager with headquarters in Chicago. Winn will supervise Chicago, St. Louis, Kansas City, Omaha, Des Moines, Minneapolis and Milwaukee.