The Film Daily (1935)

Monday, Sept. 30, 1935 fjZ^S DAILY INDIVIDUALIZATION TREND OF NEWSREELS (Continued from Page 1) the man-in-the street. As an example of this sort of enterprise, Richard cited Paramount News' exposure of the policy and chicken rackets, the fake patent medicine racket and the graphic portrayal of the reducing drug which resulted in blindness for several users. Furthermore, Richard said, because of the increased effect of government on the lives of all of us, Paramount News is endeavoring to explain in simple form the work of such agencies as NRA, PWA, AAA and other federal bodies. In line with this policy, effort is being made to eliminate as many of the "old chestnut annuals" such as parades, cornerstone laying, horse racing and the like from its reel, Richard said. Exhibitors generally do not make as much of the newsreel as they might, Richard declares. He said that exhibitors who need so many feet of newsreel to fill in, will not go through the reel carefully to pick out the subjects most likely to be appreciated by their audience, but will merely order a musical score to lit the number of feet they require, and then take the first stuff out of the can. Griffith Urges Patience In Developing New Talent (Continued from Page 1) with Edward Small, production head of Reliance Pictures, who recently declared himself in favor of a central agency for testing new talent in Hollywood. "Mr. Small's idea is impractical and unfeasible," said Griffith, who is at present preparing to direct "Next Time We Live," starring Margaret Sullavan. "If Hollywood producers were so altruistic as to emulate Alphonse and Gaston — 'after you my dear Alphonse' — thus removing the eagerly competitive spirit that exists, the industry wouldn't fare so well. "There is plenty of crude material in Hollywood from which feature and star material can be moulded, but it is up to the producer and his directors to pick it out. So long as the present system of making tests under difficult circumstances prevails, so long will there be an acute shortage of finished players. Directors must be given more time to work with undeveloped players before and during the making of tests and the latter should be encouraged with kindness, tolerance and patience so as to be able to put forth their best. This is the only solution to this important problem." Gulf Houses Effect Pass Cuts Biloxi, Miss. — Reductions of about 40 per cent in number of passes issued by Saenger theaters here and in Gulfport were put into effect last week. This is part of a wide effort to cut down on the big free lists of theaters. • • • EVEN GENTLEMEN of the clergy can be human • ; when it comes to appreciation of cinema entertainment dished out with femme appeal and harmony up at Buzzard's Bay in Massachusetts that blonde bombshell of rhythm, Ina Ray Hutton, had her short subject, "Feminine Rhythm," booked into a little theater there it was originally scheduled to play a one-day engagement near the theater is a theological seminary and the embryo ministers flocked to the movie often enough to cause the short featuring Ina and her Melodears to be held over for a ten-day session. • • © INCLUDED IN the motion pix of the Louis-Baer massacre are some unusual closeups of a camera quality seldom if ever seen in a fight film they were the craftsmanship of Irving Browning who was seated in Row A with his chin against the canvas Irving has done some exceptional work through the years for the Motion Picture but lately has found other fields more appreciative of his talents recently he copped a full page in the Sunday "Times" gravure section for his exquisite bas-relief photographs of New York City this Artist of the Lens will be represented in a photographic exhibition opening at Rockefeller Center tomorrow the exhibit will show the work of America's "best" in still photography the Industry develops exceptional Talent like this then allows other industries to steal it away • • • SPOTTED AT the popular Twenty-One Club the other evening were Herb Yates, Ned Depinet, Ben Goetz, Willard Mackay, Marquis "Hank" de la Falaise Bert Mayers, Sam Dembow, George Weeks and scattered around this luxurious lunch wagon were such femme charmers as Mary Duncan and Dorothy Mackaill • • • GET THIS latest Harlemese lingo "Dig that high-jivin' chick layin' her racket over at my crib, with those conked rug-cutters." translated, this simply means "Look at that ritzy miss trying to make an impression in my home with those slick-haired ballroom dancers." • • • IT ALWAYS hands us a laff the way the advertising and publicity dept's of certain major companies cater to the metropolitan motion picture editors sometimes entirely overlooking the trade press on important items that are of interest to the entire industry the point is that the met newspapers have a local circulation that certainly cannot sell the national exhibitors while the trade press covers the entire field BUT this is the gag the ad and pub lads of the home offices in question mark the newspaper breaks and send 'em upstairs to the Big Boss and he is supposed to be Duly Impressed mebbe so but we have in mind one Smart Ad Dep't of a major company that keeps one special man circulating around the trade press offices continuously giving prompt and complete Service to the Trade when you want it and as you want it and docs that lad get the BREAKS he sure does in THIS kolyum, at least • • • WHY DOESN'T some smart producer get on to the fact that one of the most impressive, colorful and dynamic heavies the films have ever developed is available ? referring to Tom Tyler, whose work in RKO Radio's "Powdersmoke Range" is simply magnificent but why waste him on Westerns? he's Big Calibre for Big Films €€ « » » » INTEREST IS FOCUSED ON ST, LOUIS HEARING (Continued from Page 1) ing. _ A suit in equity, based substantially on the same alleged situation, goes to trial tomorrow. During the past few days various important executives and attorneys associated with the defendant companies have arrived in St. Louis to testify at the trials. They include Harry M. Warner, George J. Schaefer, Austin C. Keough, Neil Agnew, Ned E. Depinet, Jules Levy, Gordon Youngman, I. Levenson, Robert Perkins, Louis Phillips, Gradwell L. Sears, Spyros Skouras, William Mallard, Cresson Smith, A. A. Schubart and William Powers. 20th Century Lineup Is Revised by Zanuck (Continued from Page 1) "Metropolitan," "Thanks a Million," "Man Who Broke the Bank at Monte Carlo," "Snatched," "Professional Soldier," "Message to Garcia," "Shark Island," "14th Street" and "Earthbound." Four pictures have been finished in Zanuck's personal group. Zanuck last week also bought "Gibraltar," by Laurence Stallings, for the 20th Century-Fox schedule. Financial Survey Finds Film Status Improved (Continued from Page 1) Fox Films, Paramount and RKO have passed from the hands of the original owners into those newly interested in the industry, but with demonstrated business acumen. "Chase National Bank is still the largest Fox stockholder, but Atlas Corp. and a British group have an important voice in the management. J. E. Otterson, formerly chief executive of American Telephone & Telegraph's sound film division, has become president of Paramount. Radio Corporation of America and the Rockefeller family are now the largest stockholders of RKO." Pacific Northwest Notes Seattle — Mrs. W. E. Lindsay, manager of the Bandbox theater, Spokane, has just renewed the lease of the Bandbox property for seven years. Manager Nick Allemand of the Rex here has inaugurated a new stage show policy. Neptune theater in the university section has reopened after beautification, with Lloyd Miller as the new manager. Manager Morrie G. Nimmer of the Liberty, Wenatchee, staged a spectacular fashion show week with Wenatchee's most beautiful girls modeling furs from Seattle. F. Ray Felker of Los Angeles has been welcomed to West Seattle and the dual management of the Granada and Portola there. Lloyd V. Lamb, film salesman, lost several hundred dollars worth of valuables in a wave of burglaries in Seattle.