The Film Daily (1935)

THE Wednesday, Oct. 23, 1935 DAILY NEXT S.M.P.E. MEETS IN CHI., ROCHESTER (Continued from Page 1) Bureau of Standards in the afternoon. "Your impression of a movie may vary considerably as to the degree of brightness of the projected picture on the screen on whether you enter the theater from a bright sunshiny street at noonday or from a dimly lighted street at evening," Cifford Tuttle of Kodak Laboratories and chairman of the Screen Brightness Symposium, told delegates. "One phase of our investigation has been the measurement of the preference for screen brightness of a large number of individuals from the result of the measurements and other data the committee plans to set up a standard which if adopted will greatly increase the comfort of every motion picture patron. "Laboratories are now turning out a remarkably uniform product in the finished picture print. "New photo-electric devices are being used to measure level of illumination in the theater and in determining proper amount of light that should be used for the angle of the projector. Many theaters are now equipped with arc lighting brighter than sun. Steady improvement in lenses and art products have made it possible to control more uniformly the proper amount of light that should be used." Contributors to the symposium also included R. P. Teele, Bureau of Standards; W. S. Little and A. T. Williams, Electric Testing Laboratory, New York; Brian O'Brien, University of Rochester; A. A. Cook, Bausch & Lomb Optical Co., Rochester; S. K. Wolf, Electrical Research Products, and E. M. Lowry, Eastman Kodak, Rochester. Projection, non-theatrical service, the 16mm. situation, theater lighting control and the 2,000-foot reel situation are on today's morning program. There will be a motor bus tour in the afternoon and the semiannual banquet in the evening. A photographic and laboratory session, as well as additional papers on sound, recording, reproducing, equipment, etc., will wind up the convention tomorrow A LITTLE from "LOTS" By RALPH WILK HOLLYWOOD UOWARD ELLIS SMITH, now working on the script of "Mediterranean Cruise" for 20th CenturyFox, has been assigned by Darryl F. Zanuck to collaborate with Rich ; ard Sherman on "To Mary — With Love," a "Saturday Evening Post" story purchased by Zanuck before publication. Kenneth MacGowan is associate producer. T T T Ben S'ilvey, for ten years an assistant director in Hollywood, has been promoted to the rank of unit manager at 20th Century-Fox and assigned to handle "It Had To Happen" and "Message to Garcia." ▼ T T Howard J. Green, scenarist who is now doing an original screenplay for Edward Small of Reliance, receives many queries from screenwriting aspirants asking his advice on how to become a successful scenarist. Green's invariable advice is: "First be a newspaper reporter." That' the way Green began. T T T Lester Matthews, whose roles in "The Werewolf of London" and "The Raven" brought him to Hollywood's attention, has been selected by 20th Century-Fox for the role of Prince Edric in the Damon Runyon story, "Professional Soldier," which costars Freddie Bartholomew and Victor McLaglen. The role was originally slated for Charles Quigley, now detained in "King of Burlesque." Maurice Murphy, who won a 20th Century-Fox contract after his work in Shirley Temple's "Curly Top," is the first player assigned in support of Jane Withers in her next picture, "Gentle Julia." John Blystone will direct the Booth Tarklngton story. t t ▼ Another famous fiction character is about to make a screen debut in the person of "Jeeves," P. G. Wodehouse's hilarious English butler, and the pubic will have the deciding vote as to which actor it prefers to see in the role. Darryl F. Zanuck has announced acquisition for 20th CenturyFox of the droll fiction character for a series of comedies. Sol Wurtzel will produce them. Zanuck is now asking film fans to designate the'r choice for the role, in the belief that Jeeves represents a tangible personality in the public mind. ▼ vv Alfred E. Green, whose directorial work on First National's production of "Dangerous," with Bette Davis and Franchot Tone, was completed recently, is now directing "Colleen," with Ruby Keeler, Joan Blondell, Jack Oak e, Paul Draper and Hugh Herbert. Story was written by Robert Lord. T T T Completing "The Last of the Mohicans" on loan to Reliance Pictures, Richard Boleslawski will at once return to M-G-M to direct a new untitled production. Harry Cohn Sally O'Neill Harry Scott Sam E. Morris Fred Datig Three New Productions Go Into Work at RKO West Coast Bureau of THE FILM DAILY Hollywood — Three new features have just gone before the cameras at the RKO studios. They are: "Mother Lode", with Richard Dix, Leila Hyams, Andy Clyde, Onslow Stevens and Jessie Ralph, directed bv Wallace Fox; "Chatterbox , with Ann Shirley and Phi"iP5 Holmes, directed bv George Nicholas Jr and "Two O'clock Courage , with Walter Abel, Margot Grahame, Alan Hale and Harriet Hilliard, under the direction of Ben Stoloff. RCA Sound for Legit "Scandals" Photophone sound re-enforcement apparatus which will provide "natural" sound for every seat in ^ the house regardless of location will be an integral part of the newest edition of George White's "Scandals scheduled to open in New York about the middle of November. RCA engineers are installing special equipment of the portable type, similar to that :n use by Max Gordons "Great Waltz" road show, in the Mosque Theater, Richmond, for aii out-of-town premiere, after which it will follow the show to Newark, and into the New Amsterdam Theater in New York. Popeye Kid Parties As a special Saturday matinee feature for juvenile trade, RKO theaters this season will hold "Popeye Picture Parties" at which cartoon comedies and novelties for the kids will be added to the program. Last year the RKO houses conducted Kiddie Kartoon Klubs, which brought good results. The Popeye parties start Saturday in several Manhattan, the Bronx and Westchester houses, with Brooklyn and Queens to follow a week later. Will Discuss Actors' Benefit Plans Plans for promoting the American Federation of Actors' annual all-star benefit at the Majestic Theater on Nov. 10 will be developed at a luncheon to take place Friday at Manny Wolf's Chop House under auspices of the organization. Rudy Vallee, as member of the executive board, will preside. The committee in charge of the benefit includes: Louis K. Sidney, Eddie Dowling, Nate Blumberg, Sally Rand, Boris Morros, William Morris, Jr., Eleanor Powell, Edmund Breese, George Jessel, Sid Silverman, Jack Dempsey and Sophie Tucker. Broadway Theater Again Dark The Broadway Theater at 53rd St. and Broadway, reopened recently with a policy of dual revivals, is dark again. Carries More Advertising Than Any Publication In The Industry 1936 Edition Now In Work ..■■■ ■ ■ ■ ■ ■ Jl