The Film Daily (1935)

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Intimate in Character International in Scope Independent in Thought -1FDAILY The Daily Newspaper Of Motion Pictures Now Seventeen Years Old VOL. 68. NO. 119 NEW YORK, TUESDAY, NOVEMBER 19, 1935 TEN CENTS H. G. Wells Sees Films Becoming 'Greatest Art' FILM, EQUIPMENT DUTIES CUT BY CANADIAN PACT Sunday Shows in Pennsylvania Attract Big Turnout C Viewing . . the passing parade By DON CARLE GILLETTE = TRADE talk these days includes a lot of ' favorable comment on the outstanding campaign given "Mutiny on the Bounty" by M-G-M. Metro has established a reputation for going the limit in selling a picture when the company knows that the picture is of big caliber, and the present instance adds a considerable amount of strength to that reputation. Incidentally, and not the least item of importance, the scope and showmanly smartness of the "Mutiny" campaign are helping the film to get a lot of extra box-office dollars. The business could stand an increase in adequate selling drives of this kind. Of course, there are the occasional cases where a picture of only moderate qualities is sold beyond its worth, but more often a truly meritorious attraction misses a lot of revenue because of insufficient or unoriginal salesmanship. • LJECKLING of film corporations with * ' baseless litigation is gradually becoming less profitable. Last June one Harris Pepper is said to have bought 125 shares of Warner Bros, stock. A week later he applied to the courts for an order to restrain certain actions of the company. Last week Supreme Court Justice John F. Carew indicated that the injunction would be denied because the request of a man holding only 125 shares did not justify stopping the business of a company with stockholders owning several million shares. A few quick and sane rulings of this kind will do much to discourage the continual run of suits that have nothing but nuisance value. • r\ESPITE commendable improvement of " independent product in the past year or so, newspaper reviewers continue to treat the output of the indies with the same old condescension. The attitude seems to be that, since these producing companies are little known, {Continued on Page 2) 300 Houses in Philly Area Do Well Despite Bad Weather Philadelphia — Despite rain and sleet, first Sunday movies in the history of this city attracted a large turnout to about 300 Philadelphia territory theaters which gave performances, according to a checkup yesterday. Long lines stood in the rain before box-offices opened and many houses had sold out within an hour or so after opening. Police (Continued on Page 3) 20th-foTa¥usting pre-merger deals Twentieth Century-Fox is making individual adjustments of situations in which exhibitors who bought Fox product prior to consummation of the 20th Century-Fox merger feel entitled to the Darryl Zanuck program, which is being sold separately. A suit against the distributor start(Continued on Page 11) Showing Six "Drive" Films At Para. Chi. Sales Meet Six of the pictures that will figure in Paramount's forthcoming fourmonth sales drive will be shown at the conference to be held by distribution executives at the Edgewater (Continued on Page 10) Movie Charge Accounts Grand Coulee City, Wash. — To attract workers from the "company theater" on the other side of the Columbia River, independent operators of this newly incorporated city near the building of the Grand Coulee dam have opened charge accounts for patrons. Patrons walk in by showing their work badges, with admission charged against them and collected in two weeks. MAJORS CURTAILING REISSUED PICTURES Virtually no more reissues are planned by most major distributors during the 1935-36 season, it was indicated yesterday by a checkup of releasing plans. Although some recent reissues have brought in satisfactory supplementary revenue, the distributor feeling is that audiences generally demand new r>irtures and that furthermore, reissues cut into playing time which would ordinarily go to current product. Chicago Operator Union Resuming Local Autonomy Resumption of local autonomy by the Chicago operators' local is expected with a meeting called for today to nominate new officers. Since the slaying of Tom Maloy, business (Continued on Page 10) Trade Pact With Canada Will Reduce Duties on Films, Equipment Although major companies up to last night had not received details of the new trade agreement between the United States and Canada, it was unofficially understood that the latter's duty on film would be reduced from 3 cents to 1]4 cents per foot under the new schedule. The arrangement cuts from 35 to 5 per cent the duty on such motion (Continued on Page 3) 25% IN MINN. CIRCUIT LIKELY FOR SCHAEFER A 25 per cent interest in Paramount's 80 theaters in the Minnesota territory is understood to have been acquired by George J. Schaefer under a deal now being negotiated. Schaefer, it is reported, will operate the group, which Paramount recently took back from John Friedl. RKO Gets First House In Cleveland Expansion Films Will Eventually Top Arts, Says H. G. Wells in Interview Name Ben Goetz to Head M-G-M Production Abroad West 'Coast Bureau of THE FILM DAILY Hollywood — Ben Goetz has been named to head all European production for M-G-M. He sails for London next month. Production details will be announced soon. The screen holds the possibility of being "the greatest art form that has ever existed", and films in the long run will very likely oust the dramatic stage and grand opera entirely, declared H. G. Wells, noted author who lately has turned prolific screen writer, in an interview (Continued on Page 10) Cleveland — RKO, now operating the Palace and Keith's East 105th St., this week takes over the Lincoln, 950-seat suburban house now operated by Charles Burton, as the first move in its recently reported (Continued on Page 10) New RKO Director Lunsford J. Yandell, RCA vice president, has been elected a director of RKO. A report that Herbert Bayard Swope had resigned as chairman of the board of Keith-Albee-Orpheum was denied. Swope was brought into K-A-0 to act as a mediating force between the RCA and Meehan interests which jointly control the company. The purchase by the Atlas Corp. and Lehman Bros, of an interest in RKO has not changed the situation in K-A-O.