The Film Daily (1935)

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OF AT J, the reasons for adopting a new raw film, photographic quality . . . what the audience sees on the screen... ultimately stands supreme. That explains why the great majority of today's motion pictures are being made on Eastman Super X Panchromatic Negative. Speed, fine grain, versatility . . . all of these are overshadowed by the fact that Super X gives to the world's screens quality plus. Eastman Kodak Co., Rochester, N. Y. (J. E. Brulatour, Inc., Distributors, New York, Chicago, Hollywood.) EASTMAN SUPER X PANCHROMATIC NEGATIVE