The Film Daily (1936)

THE ■%&! DAILY Saturday, Aug. 1, 1936 » « THEATER IMPROVEMENT NOTES « « Savannah, Ga. — The Bijou Theater is being remodeled and refurnished and will reopen as an up-todate, practically new theater about the middle of August. Milwaukee — New seats are being installed in the Layton Park, South Side neighborhood house, and the theater is being redecorated. It is operated by 'the E. & G. Opei'ating Co., on a partnership basis with the Wisconsin Amusement Enterprises. New Castle, Pa. — The Regent, operated by Spear Marousis, is dark for remodeling. A new floor will be installed, the auditorium will be redecorated and renovated and new chairs will be added. Seating capacity when reopened will be 600, about 100 more than present. Lincoln, Neb. — Joyo Theater at Coleridge has installed new projectors. New sound and projector equipment also installed at the Club at Lindsay, Neb. Hayward, Wis. — Henry Ernst is renovating his Grand Theater. Orlando, Fla. — Beacham Theater is to be remodeled, $10,000 being appropriated to the work, according to Vernon Hunter, local manager for Sparks Enterprises. Homer Fuller, Jr., Beacham manager, will assume similar duties at the Grand during the time the Beacham is closed. Leesburg, Fla. — The Palace will be closed until Sept. 1. An exten EXPERT DUBBING— RECORDING Cutting Rooms — Projection Room VARIABLE AREA NOISELESS RECORDING Soundfilm Enterprises, Inc. Tel. MEd. 3-3348 723 — 7th AVE. NEW YORK CITY TICKETS ARE MONEY' Don't take a chance on losses — through resale and misappropriation. Keep your tickets under lock and key in a modern Gold Seal or Model "H". £ Zl GENERAL REGISTER CORPORATION 1540 Broadway, New York, N. Y. sive program of remodeling and redecorating will go on during the month of August. Houston, Tex. — The Midway has installed new sound reproducing apparatus. Norfolk, Va. — New sound equipment has been installed in the Colonial. Salisbury, Mo. — Elmer Bills will reopen his Lyric on July 30. The house, recently destroyed by fire, has been rebuilt and re-equipped, and seats 400. Kansas City — Making preparation for handling the new 2,000-foot reels, several of the exchanges in Kansas City are remodeling. The new 2,000-foot reel will be officially adopted Aug. 15. Kansas City — The Lincoln at Marysville, Kan., and Uptown at Sedalia, Mo., have installed new drapes, decorations and acoustic materials. Pittsburgh — Remodeling work on the flood-damaged Barry Theater started this week. House will be ready for opening on August 15. Charles & Rapp have been awarded the genera] contract. Parkersburg, W. Va. — Claude Robinson's Grand Theater here has been remodeled and a cooling system has been installed by the Steinberg Brothers of Pittsburgh. New Castle, Pa. — The Regent here closed to undergo extensive remodeling. Installations will include a new floor, modern seats and general renovation and redecoration work. Seating capacity is being increased by 100. Ramey, Pa. — Robert Williams and P. J. Petrovich are remodeling the Pastime Theater here. The remodeling program will also increase the seating capacity from 200 to 244 seats. Aliquippa, Pa. — The sale of Edward Harvey's Queen Theater, largest house here, the Strand and the dark Rialto was completed this {Continued on Page 6) QUIF Put Your Theater IT is not too early for the exhibitor to give a thought to the coming change of seasons. The seasons have as much effect upon people as does the weather and its changes — and they last much longer. Summer is the time to have your theater look cool, fresh and refreshing; late fall and winter the time to make it look as cosy, warm and comfortable as possible. Few exhibitors can remodel their theater for the change from hot weather to cold, giving it a new front twice a year. They can, however, at a small cost for paint, for new light bulbs or neon lighting, give it a new and fresh appearance. COLOR AFFECTS THE MOOD Color, perhaps next to music, has the greatest effect upon the mood of people. Cool greens, pale blues are restful and soothing, have the psychological effect of coolness; are the colors for the summer when patrons are worn and chafed with the heat, nerves rasped, tempers short. That is why beaches, mountains, and lake resorts have such an urge in the summer. If your theater looks restful and cool in its show window — the front and outer lobby — it is a gentle invitation to passersby to enter for a period of rest and entertainment. But with the coming of the cold months, these cool, restful colors have the opposite effect; warmth, coziness and comfort exert the strongest appeal. The theater that looks warmest and coziest has the edge on those that are unchanged in outer appearance, or still wear their summer garments of soothing greens and blues. Warm reds, soft yellows denote warmth, shelter and coziness. CHANGE "SHOW WINDOW" APPEAL Your theater can have this change of appeal in its show window at a cost that is not prohibitive. It requires but a little forethought, planning, and work — a change of color in decorations and lighting of the "show window." Now is the time to give a thought to putting your theater in order for the fall and winter — to see that your furnace is cleaned and in good working order; that your ventilation system runs smoothly and is adequate to the needs of your house. INDEPENDENT' . . . and you buy standard merchandise . . . from an experienced owner-dealer. INDEPENDENT THEATRE SUPPLY DEALERS ASS'N 1501 Broadway New York AIR CONDITIONING IK A'*! PHOON ONDITIONINCCQ BLOWERS -FANS AIR WASHERS 252 West 26th St., New York