The Film Daily (1936)

THE Saturday, Aug. 1,1936 ■^ DAILY ENT EQUIPMENT FIELD NOTES » » n )rder for the Fall Check the working of all doors. Are the hinges oiled? Do the bolts love easily into and out of their sockets? Is the fire fighting apparatus dequate and ready for instant use? GET THAT CLEAN, SWEET SMELL Have all broken seats, all worn places in carpets repaired. Vacuumlean chairs and all upholstery and hangings after the summer slipovers are removed. Floor coverings should be thoroughly cleaned. Your theater should smell sweet and clean as well as looking clean nd comfortable. All rags, papers, dust — anything that retains the amp, musty smell of hot, wet weather — should be removed. Perfume not overcome mustiness. And perfume should be used sparingly. A heater that smells too strongly of perfume is like a woman who drenches erself with some odor — under suspicion. A convenience for patrons that many exhibitors overlook, or never hink of, is a clock with lighted or illuminated dial somewhere in plain lew of the entire audience. Most auditoriums are too dark for patrons o see the time by their own watches. CHECK AUDITORIUM LIGHTING Many theaters do not have enough ushers to light each incoming >atron to a seat. How often are they seen, standing in the rear, or n the aisles, for five minutes or more, peering about for a vacant seat, intil their eyes have become adjusted to the dim light. This is the esult of inadequate lighting in the auditorium or of too sudden a change From the overlighted lobby into the darkened orchestra. Auditoriums should have as great a degree of light as possible without affecting the iharpness of the figures on the screen. When you put your theater in >rder for the fall and winter it is a good time to have a lighting engineer :heck the lighting of your auditorium. Exhibitors who are considering remodeling and redecorating their louses this fall, should consult an architect and a lighting engineer as how best to give to auditorium and outer lobby the seasonal color appeal that will attract patrons. There are new building materials coming into use that will add greatly to the attractiveness of the lobby-glass, colored concrete, tiling, etc., that will give new class and invitingness to the house front. It's The Tops l You'll agree when you see International's ~§i*nju&C' COMPLETE DISPLAY OF NEW EQUIPMENT AT ALL NATIONAL BRANCHES urrinuu Arrange for THEATRE SUPPLY COMPANY Demonstration u:tiL'Ju:i Pittsburgh — Alvin Seiler moved his "Cinequipment" headquarters from Greensburg, Pa., to the Film Row here. The firm is specializing in the saie of motion picture supplies. Pittsburgh — Alvin and Hobart Seiler have opened an equipment and motion pciture theater apparatus office on Film Row here. They maintain their headquarters in Greensburg, Pa. Detroit — Harry W. Mason, manager of Sound Equipment Service Co., is now operating from 5883 Ivanhoe Ave. Buffalo — Becker Theater Equipment, Inc., has been designated representatives in this area for Brenkert Mfg. Co., LeRoy Sound Equipment Radiart amplifiers, Peabody chairs, Strong lamps, Newmade products, Belson Mfg. Co. and Chicago Cinema Equipment. Los Angeles — Cutler-Hammer, Inc., of Milwaukee has removed its local office for the handling of its switchboards and general electrical equipment to 1331 Santa Fe Ave. New York — Transformer Corp. of America, public address system manufacturers, has appointed Northwestern Agencies of Seattle its northwest representa'tive; Conrad B. Strasser, Los Angeles, is made southwest representative; H. Gerber of Boston for New England, and G. 0. Tanner of Pittsburgh for western Pennsylvania and West Vii'ginia. General Register Corp. has added Jules Sarazin to its staff to cover New York, and Salvatore Fiore who will cover New England and middle Atlantic states. Detroit— Stock of the Oliver Theater Supply Co. has been purchased by L. P. Langford, formerly manager of the Cleveland office of the National Theater Supply Co., and Ernest Forbes of Detroit. Company will continue under the Oliver name and branches will be maintained in Cincinnati and Cleveland. New York — International Projector Corp. announces a new all (Continued on Page 6) REEVES STUDIO Most Modern Equipped Sound Recording Studio In the East • Noiseless Film and Disc Recording • Location Equipment ALL WORK GUARANTEED 1600 Broadway MEd. 3-1270 New York »c POPPY" Alexander Smith Carpets are not, of course, as well known to moviegoers as Fields' familiar physiognomy,but, in theirmodest way, they likewise exert considerable influence on the Box Office . . which is why you will find them in so many of the country's most successful theatres. ALEXANDER SMITH CARPET