The Film Daily (1936)

THE &JW. DAILY Saturday, Jan. 4, 1936 » » THEATER IMPROVEMENT NOTES « Stamford, Conn. — David Weinstock and Harry Brandt have contracted for the installation of Photophone High Fidelity sound reproducing equipment in the 1,200-seat Plaza now under construction here. The new house is scheduled to open around January 15th. Washington, N. J.— The St. Cloud Theater Corp., headed by Alvin Sloan, has arranged for the immediate installation of new sound apparatus in the Washington. Akron, 0. — R. C. Menches, of the Liberty Operating Co., is replacing the old sound equipment in the Liberty Theater, Akron, with new apparatus. Fairport Harbor, 0. — The Fairport, which is operated by J. H. Shulman and managed by Ethel L. Rogers, has been equipped with new sound apparatus. Crooksville, 0. — Fred B. Gross has replaced the sound in his Majestic with the newest apparatus. Kingsport, Tenn. — Nash Weill, acting as purchasing agent for Kingsul Theaters, has contracted for new sound apparatus to be installed as soon as the new State here is completed. Memphis — M. A. Lightman, of Malco Theaters, Inc., has arranged for the replacement of the old sound apparatus in the Princess with new equipment. M. S. McCord is manager of the house. New York — Wide Range sound attachments have recently been sold by Western Electric to the following theaters: Stillwell, Windsor, Elton and Walker, Brooklyn, N. Y.; Park, Chattanooga, Tenn.; Rivoli, Falls City, Neb. Newark, N. J. — Francis Wood, who also operates the Embassy Newsreel Theater on Broadway, has TICKETS ARE MONEY' Don't take a chance on losses — through resale and misappropriation. Keep your tickets under lock and key in a modern Gold Seal or Model "H". GENERAL REGISTER CORPORATION 1540 Broadway, New York, N. V. arranged for similar Photophone High Fidelity sound equipment to be installed in his new Newsreel Theater, which is expected to open during the latter part of January. RCA-Sonotone hearing aid devices of the bone conduction type will be included in the installation. Oberlin, Kan. — Henry S. Beardsley and Mr. Stevenson have installed new sound machinery in the Opera House. Leonard C. Snyder has installed new sound equipment in the Crystal, Ellis, Kan. Abbeville, S. C. — The Opera House, operated by a unit of the Wilby & Kincey Circuit, is being equipped with new sound reproducing equipment by Nash Weill. Winston-Salem, N. C. — Howard Amos, who operates the 1,600-seat State Theater here, has arranged to install a new sound system. Philadelphia — Morris Wax has replaced the old sound in his Joy Theater with new sound equipment. Leominster, Mass. — Installations of new sound systems have been arranged by Peter Latchis for the Plymouth Theater here, and for the Latchis Theater, at Keene, N. H. Tampa, Fla. — The Ritz, operated by Casino Enterprises, Inc., one of the Sparks groups of theaters, headed by Frank Rogers, has replaced its old sound with new equipment. E. N. Creek is the house manager. Hollidays Cove, W. Va.— W. G. Onas, of Weirton, has arranged to install new sound equipment in his theater here. Kerrville, Tex. — New sound equipment is to be installed in the Rialto by W. H. Hall, its owner. Hot Springs, Ark.— The Spa Theater, operated by the Princess Amusement Co., has modernized its sound with the installation of a new system. Woodstock, Vt. — The Opera House has been renamed the Woodstock Theater and is to be equipped with new sound apparatus by A. C. Barwood, of Hanover, N. H., who operates the house. {Continued on Page 6) EQUIF NEW YEA That Will Send Extra C Don't make your patrons sit in uncomfortable, back-tiring seats, and then expect them to visit your theater every week. It's cheaper to reseat. Don't let your lobby and theater front get dingy and tarnished. You wouldn't go out for a social visit with a dirty face and a smudged collar. Let your theater show a clean face to your patrons. Soap and water and a little paint will do wonders for a dirty face. Don't confront your audiences with a proscenium from which the paint has flaked off and the cracks are full of dirt. A grimy house handicaps the spirit of the readiness-to-be-entertained with which patrons go to a theater. Don't keep on the floor of your theater carpeting that is threadbare and apt to trip and injure entering patrons whose eyes are not accustomed to the semi-darkness. Foot comfort is an important item in your theater's attractiveness. Don't ruin your theater through improper lighting. Good lighting creates a spirit of restfulness and cheerfulness that will pull patrons away from the opposition house. Don't use faded and inartistic hangings and drapes; they tend to beget a hardto-p'ease attitude in the minds of your patrons. Don't be a piker when it comes to furnishing and decorating your theater. Flash and novelly are requisites of good showmanship. Don't let your sound apparatus "shout" at the audience. A blare of sound sets the nerves awry — curdles the cream of entertainment which you offer your audiences with one hand while, with the other, you pour in the curdling acid. Don't be stingy of lighting your marquee brilliantly. It is your first gesture of invitation to the public. Don't keep the volume of sound the same for a quarter-filled house and a capacity audience. Lower your volume control when the house is nearly empty. Speech from the screen should at all times sound natural. Don't allow your patrons to become logy, senses numbed with sleepiness, from bad air or overheating. Few people will pay your admission charge just for the chance to sleep in a theater. If you can't air condition your house, you can at least see that it is kept filled with fresh air. Don't neglect the lavatories. Keep them clean. Kill the odors with mild disinfectants; keep the woodwork and decorations touched up with fresh paint. Don't permit the woodwork which is exposed to the touch of the public to become soiled; it's another smudge on the face of your house. Keep it clean, not with face powder but with paint. Don't insult your patrons by permitting ushers and other members of your staff to INDEPENDENT" . . . under the Emblem of courteous, dependable service. INDEPENDENT THEATRE SUPPLY DEALERS ASS'N 1501 Broadway New York AIR CONDITIONING m PHOON 0ND1TI0NINCCQ BLOWERS FANS AIR WASHERS 2S2 Wast 36th St., Naw York