The Film Daily (1936)

—. £Bfr* DAILY Tuesday, Jan. 7, 1936 PUBLIX-SALT LAKE IN EXPANSION MOVE (Continued from Page 1) include the Roxy and Grand, Logan, Utah, owned and manager by Michael Neilson, and the Grand, Brigham City, Utah, and Grand, Preston, Ida., in which Neilson also is interested. Jack Braunagel, with Publix for many years, has been appointed manager in Logan. Improvements are planned for both houses there. Neilson, who still has the Lyric in Boise, Ida., will probably take a vacation in California before undertaking new ventures. Film Museum to Show First Historical Bill A press preview of the Museum of Modern Art Film Library's first program, "The Development of Negative, 1894-1911", will be held this afternoon. Six early movies comprise the bill, with program notes explaining the significance of the films. The program will be shown to film industry leaders and to museum members tonight and tomorrow night, after which it will be circulated around the country. Plan Shorts to Teach Musical Instruments A series of Educational shorts, teaching music on various instruments, will soon be made by the New York Schools of Music and shown as short subject features in theaters throughout the country. The series will be produced under the sponsorship of the American Creative League of Music Students and will be similar to the educational golf and bridge motion picture shorts made a few years ago. Disney Short in Dual Premiere Another Walt Disney production for U. A. release will have a dual premiere along Broadway when the Silly Symphony, "Cock 0' The Walk," opens at the Radio City Music Hall on Thursday and at the Rivoli on the following day. Gets Brooklyn Trans-Lux Andrew Goldberg of the Jefferson Amusement Co. yesterday took over the Trans-Lux theater on Flatbush Ave., Brooklyn, it was stated by Major L. E. Thompson. Deal is understood to have been prompted by a decision that the house was unsuitable for an all-shorts' theater. Chaplin Film Set for Jan. 31 "Modern Times," Charles Chaplin picture, is now set to have its world premiere at the Rivoli, New York, Jan. 31. Brulatour Jr. Made Vice-Pres. Jules Brulatour, Jr., son of the Eastman raw stock representative, has been appointed vice-president of Mitchell May, Jr., Co., general insurance brokers. • • • BY WAY of justifying our existence as a trade kolyumist we propose to do some Constructive Work this vear instead of just telling you mugs How Good You Are our first brave effort along constructive lines will be to try and Humanize the Pressbooks we said TRY • • • AFTER KIDDING the Old-Style Pressbooks for three years this last year showed the results of the razz campaign the Pressbooks of the past year were miles ahead of their predecessors once the pressbook lads realized the competition was on they certainly stepped out and showed plenty any cursory comparison of the pressbooks of 1935 with those of the previous years indubitably prove that fact • • • BUT the Pressbooks can stand Humanizing especially on the big productions follow us along, and call us if we're wrong we love an argument T T T • • • WHY NOT get some vital spark into the Big Pressbooks something that the Showman can appreciate and warm up to take him behind the studio doors, and let him see what really went into the production of the Big Smash you're yelling about show him with facts and figures with intimate Human stories of the heartaches of the director with the hopes and fears of the star the interesting technical problems that were overcome here is Drama — Human Interest — Selling Appeal from a new slant and the Showman running his theater is just as avid for these Human Interest slants as the fans who are fed all the human interest stories in the publicity blurbs for the newspaper editors THAT is the Big Point the pressbook lads have always overlooked call us if we're wrong but you can't say we're wrong until you've tried it and we'll bet the instant reaction from the Showmen will open your eyes • • • THIS LINE of Pressbook material will prove READABLE don't you suppose the exhib gets fed up on the routine line of pressbook ballyhoo the standardized pages of exploitation, advertising and merchandising no matter how cleverly presented? it is still a Standardized Pressbook and we maintain that the Showman is the most Human Guy in the film biz he must be in order to survive for he contacts the Public and is close to the Pulse of Things so, being Human, he can appreciate some human copy in those standardized pressbooks you keep bombarding him with the injection of this Human Element will so astound and amaze him that the name of your pix will stand out in his memory like a beacon light and ain't that somethin'? if you can impress him with your Pix as easily as that? we will run from time to time the Credits to publicity directors and pressbook-builders who join up in this Humanizing Campaign watch for the first Joe Weil (oh, yes — we forgot to mention Joe gave us the Humanizing slant with something he supervised in his pressbook on "Magnificent Obsession" Joe hit on Something we're only elaborating just a Chiseller ) • • • NEW SLANT on pix publicity for the radio audience next Saturday eve Nino Martini will try out a new song intended for his forthcoming Pickf ord-Lasky production the audience reception will determine its inclusion in the pix RK0 Radio export dep't threw a dinner party for foreign press correspondents at the Village Barn in conjunction with a showing of "Sylvia Scarlett" 1/3 OF RADIO STATIONS SET ON WARNER MUSIC '< H €4 v> » » (.Continued from Page 1) stations west of the Mississippi expires Friday. At the offices of Ascap and the broadcast changes it was said there were no developments in the music situation. CBS and NBC still continue their ban on Warner music. The new stations which state they will sign with Warners include KLPC, Lake Charles, La.; KRE, Oakland; KRKD, Los Angeles; KFFD, San Diego; WNAC, WAAB, WMEX and WEEI, Boston; KFLM, Salem; KFVD, Los Angeles; KGBZ, York, Neb.; WDBJ, Roanoke, Va.; KGFJ, Los Angeles; KLUF, Galveston; WE AM, Providence; WITC, Bridgeport; WMAF, Springfield, Mass.; WLLA, Lowell; WATR, Waterbury, Conn., and WLBZ, Bangor, Me. K0M0 and KJR, Seattle, and KWK, .St. Louis, which previously indicated willingness to sign with Warner are now withdrawn from the list. CBS Broadcasting "Scandals", "Jumbo" and Pons Film Music Columbia Broadcasting System announced last night that all questions as to the right of the American Society of Composers, Authors & Publishers to license the performing rights of the musical numbers in the current "Scandals," written by Ray Henderson and Jack Yellin; in Billy Rose's "Jumbo," written by Rodgers and Hart, and in the RKO motion picture, "I Dream Too Much," written by Jerome Kern, had been removed. This means that the foregoing numbers which are published by the Warner Bros, group will again be heard in network broadcasts. Examination of the Victor Herbert music indicates that the great majority of the works of this composer are not controlled by the Warner Bros, group, but by the American Society and these works will also shortly be freed for broadcast performances. Mayor LaGuardia to Push Juvenile Attendance Bill (Continued from Page 1) dren under 16 to attend theaters provided the films have been certified as suitable and that children are grouped in one section under qualified matrons. LaGuardia has been advocating such a measure for the last two years. "Bank Night" Court Test Looms Springfield, Mass. — Legality of "Bank Night" in theaters may be tested in the state supreme court following action of District Court Judge Elbridge E. Davis in imposing a $200 fine on James Wall, a Medford exhibitor, on a lottery charge. Attorneys for Wall appealed and said they would carry the case to the supreme court if necessary.