The Film Daily (1936)

THE Wednesday, Mar. 25, 1936 S?^J DAILY "J New Incorporations NEW YORK University Theater, Inc.. Bronx. Theatrical business. Capital 200 shares no par value. Shareholders: Arthur C. Joffe, A. J. Kaufman and Bertha Klein, N. Y. C. Trekolog Films, Inc.. Manhattan. Motion pictures. Capital 1,000 shares no par value. Shareholders: Cyril von Baumann, Alexander Schiff and Jessie L. Johnson, N. Y. C. Statra Theaters, Inc., New York. Theatrical and motion pictures. Capital 200 shares no par value. Directors: Simon H. Fabian, Samuel Rosen and Mary Becker, N. Y. C. F. L. B. Amusement Corp., New York. Dramatic plays and motion pictures. Capital 200 snares of no par value. Shareholders: Haskel Jacobs, Mac Cohen and Tina Lerner, N. Y. C. Novelty Amusement Corp., Kings. Amusement enterprises. Capital 200 shares no par value. Shareholders: Bernard Borenkind, Jules Honig and Shirley Frankfort, N. Y. C. Brandt Film, Inc., Manhattan. Plays and motion pictures. Capital $500. Stockholders: Freda Jaret, Bertha Reich and Matty Cook, N. Y. C. Frie-Rich Amusement Co., Inc., Kings. Theatrical business. Capital 300 shares no par value. Shareholders: William Rosenberg, Morris Schwartz and Meyer Greiman, N. Y. C Heydey Corp., Manhattan. Theatrical and motion picture business. Capital 100 shares stock no par value. Shareholders: Harry Crawford, E. K. Nadel and Nat S. Jerome, N. Y. C The Show-Window, Inc., Manhattan. Theatricals. Capital 200 shares no par value. Shareholders: Gus Edwards, Sam Levey and Charles Katz, N. Y. C. The Masque Sound and Recording Corp., New York. Sound motion pictures. Capital 200 shares no par value. Shareholders: Martha G. Hayes, Enis Pucci and Esther Streltzer, N. Y. C. Sacha & Silverling, Inc., Kings. All kinds of amusements projects. Capital 100 shares of no par value. Shareholders: Irving A. Green, Herman E. Cooper and Samuel Hendel, N. Y. C. NEW JERSEY Absaul Corp., Manhattan. Theatricals. Capital 100 shares no par value. Directors: Saul Abrams, Ada Abrams and Hannah Abrams, Jersey City, N. J. « » » EXPLOITETTES U <€ « « Otterson and Zukor Plan West Coast Conference (Continued from Page 1) party's story and talent department. Otterson and Zukor leave New York Friday for Hollywood. The conference had originally been scheduled for Chicago hut has been transferred to the Coast. Holman has been in Hollywood for the past 10 days. Discuss Sales Problems at RKO New York Meeting Current sales problems were discussed yesterday at the RKO eastern regional sales meeting at the Waldorf-Astoria, presided over by Ned E. Depinet and Jules Levy and attended by E. L. McEvoy, eastern sales manager; Harry Michalson, short subject sales manager; Leo Devaney, Canadian district manager; Nat Levy, east-central district manager; and the eastern district branch managers and the entire New York sales force. Home office contingent at the meeting included A. A. Schubart, M. G. Poller, William E. Dahler, Lou Miller, J. P. Skelly, Tom Quinn, Wm. E. Clark, Harry Gittleson, Lou Gaudreau, Sid Kramer, Ed Smith, Jr., Rutgers Neilson arid Leon J. Bamberger. Sound Truck Effective for "Rose Marie" in Joplin J^ SOUND truck, carrying 24sheets on either side, and a six-sheet at the back, was sent through the streets of Joplin, Mo., and surrounding towns, four days in advance of the opening of "Rose Marie" at Harley Fryer's Fox. Numbers from the picture were played on records. Fryer was assisted in his campaign by an M-G-M exploiteer. A special mailing list of 2,000 was secured from the local concert manager and letters were sent to all members, school teachers and music lovers telling them about the film. Ten thousand milk bottle hangers, selling the picture, were distributed through a tie-up with a local dairy. Displays were obtained in windows on Nelson Eddy, featuring guns and smoking pipes, and on Jeahsette MacDonald, featuring evening wear. Music stores were contacted and gave window displays of the sheet music. Three days before the premiere the M-G-M trailer was broadcast direct from the theater, a microphone being placed on the stage. — Face, Joplin, Mo. * * * Toledo Campaign for "Strike Me Pink" jSJATIONAL cooperative ads, liberal pictorial and publicity space in all the local papers, extensive use of radio and a special elaborate front and lobby display were the highlights of Manager Wally Caldwell's campaign on Samuel Goldwyn's "Strike Me Pink" at Loew's Valentine here. The foyer carried billing three weeks in advance. Shadowboxes, 12x12 cutouts, scroll screen frame displays and several life-size standees were placed in the lobby in prominent spots. A 36x4 double-faced banner was stretched across the main street and an atmospheric compo board display covered the entire front of the theater. Cards were strung on downtown electric light and trolley poles. One thousand balloons, 3,000 "Cantor-eye" heralds, 10,000 tabloids and 3,000 "Man or Mouse" coins were distributed throughout the city. Pebeco streamers, Lux and Gold Stripe distributors' windows, lingerie displays, cigar and music store space constituted a large part of the commercial tie-up program. — Loew's Valentine, Toledo. Philadelphia Plugs For "Fauhtleroy" £HARLES PERRY, of the Aldine, Philadelphia, staged a smash campaign for the world premiere of "Little Lord Fauntleroy," the David O. Selznick production, released through United Artists. Special stories, stressing the several varied awards which Selznick has received during his career, were planted in all the newspapers. In addition, the Philadelphia Inquirer devoted part of the rotogravure section to production stills. The evening papers likewise gave very liberal space. Large panels on both sides of the lobby contained strong selling angles. Special cutouts of Freddie Bartholomew and Dolores Costello Barrymore were placed in prominent parts of the lobby. Trailers were run . in all the. downtown Warner Theaters. The chain also devoted a considerable part of the lobby to an advance display. ■ Perry arranged special screenings for all the women's clubs, schools, education officials, radio commentators,, and people prominent in social and political life, concentrating upon the beauty, cleanliness and entertainment value of the production. ; Snellenburg's Department Store distributed 50,000 special photos of Freddie Bartholomew, in conjunction with a tie-up with their book department and also devoted an entire window to displays of Fauntleroy Blue in various commercial articles. An arrangement was made with Litt Bros. Department Store for Fauntleroy Blue Jewelry. Blum's, the leading women's apparel store, concentrated on Fauntleroy Blue dresses. Wanamaker's and Stetson's devoted their efforts to hats, and Strawbridge & Clothier Department Store to boys' clothes. The great majority of the commercial tie-ups gave prominent mention to the picture in their ads. Study guides and radio guides were distributed to the various organizations throughout the city. Several advance "plugs" were obtained over local stations WIP, WDAS, WBIG, WCAU, and NYW. Perry used 100 regular 24 sheets, 40 special 24 sheets, and four special 84 sheet stands to cover the city and suburban districts. — Aldine, Philadelphia. REVIEWS » New Baltimore House Baltimore — The Lord Calvert Theater has received bids for the construction of a new motion picture house at 2444 Washington Blvd. George O'Brien' in 'OMALLEY OF THE MOUNTED" with Irene Ware, Stanley Fields, Victor Potel (HOLLYWOOD PREVIEW) Twentieth Century-Fox 59 mins. MOUNTIE PICTURE WITH WESTERN ELEMENTS COMBINED PROVES CLASS "A" ATTRACTION OF ITS CLASS. George O'Brien's latest film is a first rate outdoor number. It is a combination of Canadian Mountie and Western atmosphere and should do nicely wherever such pictures play. Gun play, hard riding, and fist fights are held down to a minimum, the plot more or less being a battle of wits between O'Brien and a gang of outlaws with O'Brien on the winning end. Dan Jarrett and Frank Howard Clark's screenplay of the William S. Hart story contains a lot of interesting material and David Howard has directed the picture so that it moves along nicely, holding one's attention throughout. The players all come through with nice performances, with O'Brien and Stanley Fields carrying the big roles and Victor Potel supplying a few comedy moments. ' The scenery is very beautiful and the locations well chosen, giving the picture some classy backgrounds. O'Brien, a mountie, is assigned to track down a gang of outlaws who are terrorizing American border towns. He befriends James Bush, who leads him to the gang's hideout. He also meets Bush's sister. To show his worth by a ruse, George has to hold up a faro game. He also gets the gang to stage a bank hold-up and in that way the gang is rounded up. George gets the leader himself and he also wins the girl. Cast: George O'Brien, Irene Ware. Stanley Fields, James Bush, Victor Potel, Reginald Barlow, Dick Cramer, Tom London, Charles King, Olin Francis, Crauford Kent. Producer, Sol Lesser; Director, David Howard; Author, William S. Hart; Screenplay, Dan Jarrett, Frank Howard Clark; Cameraman, Frank B. Good; Editor, Arthur Hilton. Direction, Snappy Photography, Excellent. FOREIGN "JEGO WIELKA MILOSC" ("His Great Love"), in Polish; produced by Blok-Muza; directed by M. Krawicz; with Stefana Jaracza, Lene Zelichowska, et al. At the Bijou Theater. Poor film about an actor whose insane longing for a certain role leads him to murder and subsequent suicide. Kill Operators' Ordinance Charlotte — City council has voted almost unanimously against adoption of a proposed ordinance to regulate motion picture machine operators at local theaters. It would have required all operators to pass examinations before a local board and otherwise regulate employment of them. Goldwyn Signs Bergner London (By Cable) — Samuel Goldwyn has signed Elisabeth Bergner under a five-year contract and has also given a two-picture deal to Victor Saville, director. Miss Bergner's first production will be "The Boy David," new play by Barrie, with "Saint Joan" and Jack London's "Little Lady of the Big House" to follow. Goldwyn has also placed under contract Dr. Paul Czinner, the star's director-husband. Tony Ryan Joins Republic Tony Ryan, former Fox Omaha branch manager, has joined the Republic Albany office.