The Film Daily (1936)

THE -JXJK DAILY Saturday, Mar. 28, 193 « « THEATER IMPROVEMENT NOTES « « New York — Recent list of installations of new Western Electric equipments follows: Variety, Park, Los Angeles; New, Boulder Creek, Colo.; New, Mt. Pleasant, Tex.; Palace, Jackson, Mo.; Capitol, Buttonwood, Pa.; Rex, Reading, Pa.; Grand, Lincolnton, N. C; Arcade, Lake Charles, La.; Kozy, Ludington, Mich.; New Palace, Seaford, N. J.; Suwanee, Live Oak, Fla.; Globe, Manchester, N. H.; New, New Boston, Tex.; Oak Park, Oak Park, 111.; Hollywood, Columbus, 0.; Webster, Ottawa, Kan. Oklahoma City — National Theater Supply Co. reports installations made last week at Goliad Theater, Goliad, Tex.; General Engineering Corp., at Ft. Worth; Roy G. Fain, Ft. Worth; H. J. Cloer, Ft. Worth; Eastwood at Houston; Turf at Corpus Christi; Roxy at Munday; R. E. Griffiths Theaters, Inc.; Majestic at Gainesville; Boulevard at Houston. Buffalo Cooling Systems installed the past week as follows: Pastime Theater, Clarendon; Lyric at Gainesville; Texan at Lufkin; Lyric at Brady. New York — J. M. Seider, head of the Prudential Playhouses circuit has completed arrangements with Bernard Sholtz, RCA Photophone sales manager in the New York territory, for replacing the sound equipment in his Amityville and Easthampton, L. I., houses. The Amityville Theater seats 1,000 and the Edwards Theater in Easthampton seats 800. Paul Guffanti, president of the Film Service Laboratories in New York City, has contracted for the installation of new Photophone High Fidelity sound equipment in his projection room, which is now being renovated. He recently purchased one of the new RCA 16-mm optical reduction printers. Portland, Ind. — Mailers Enterprise Corp. has purchased new sound apparatus for the Hires Theater, Port w> TICKETS ARE MONEY' Don't take a chance on losses — through resale and misappropriation. Keep your tickets under lock and key in a modern .Gold Seal or Model "H". GENERAL REGISTER CORPORATION 1540 Broadway, New York, N. V. land, and for the New Grand, in Bluffton. George Mailers runs the Hires and Charles Mailers operates the New Grand. Morocco, Md.— New sound equipment has been installed in the Morocco Theater, at Morocco, by its owner, Parke L. Werner. Kansas City — Mrs. Bernice Rabourn and H. C. Bernie, who jointly operate the Rabourn Theater, at Almena, have replaced the old sound reproducing equipment with new RCA High Fidelity apparatus. C. W. Simon, secretary of the Y. M. C. A. Post at Fort Leavenworth, has arranged for similar equipment to be installed in the Army Y. M. C. A. Theater. Atlanta, Ga. — L. S. Bach has arranged for new sound apparatus to be installed in the new Center Theater he is building near the site of the old Alamo, which closed down the first of January. Ashtabula, O.— The Harbor Theater, operated by J. H. Steinberg, has been equipped with new sound apparatus. New Egypt, N. J. — Howard L. Davis has contracted for new sound equipment to be installed in the Isis Theater. Arbutus, Md. — The Hollywood Theater has been equipped with new sound apparatus by Louis Tunick, who operates the house. Kansas City — The Saline Theater Corp., headed by Charles Potter, has replaced the old sound in the Murray Theater with new apparatus. New York — Western Electric Wide Range attachments recently installed include the Rivoli, St. Louis; Stanton, Academy, Washington, D. C; Old Hickory, Old Hickory, Tenn.; Forest Park, Forest Park, L. I.; Capitol, East Haven, Conn.; Miller, Milwaukee; Lynbrook, Lynbrook, L. I.; Winter Garden, Fredonia, N. Y. Danville, Ind. — Complete installation of National Sirocco ventilating equipment has been made at the Royal. QUI THE OLD STORY OF ECONOll Executive Secretary, Indep CARPET is an item of theater furnishings that is worthy of mentioi Choice of a good quality of floor covering, produced for this servic by a known manufacturer who is conversant with the requirements c the trade, and contracted for through a responsible dealer who under stands the requisites of a theater carpeting job, will reward the exhibito by saving him a large sum of money in liability insurance, in the en hancement of the appearance of his theater and in durability — outlast ing inexpensive grades not made for the purpose. Rips and tears whicl are bound to occur in cheap carpeting entail frequent repairing expense i lend a shabby aspect to the theater, and often cause injuries to patrons— all of which have definitely adverse effects on profits. Seating is another case in point. The average performance takes upward of two hours. That's a long time for a patron to be seated in an uncomfortable chair. It is more than enough time in which he car make up his mind to spend his money elsewhere the next time he goes seeking entertainment. The exhibitor who invests in reputable seating — seating, a term which i not only means a first class opera chair, but an expert planning anc layout for sight lines, and a first class installation that assures comfort as well as sturdiness — literally invites his patrons to come in to relax, to give to the performance their undivided attention. He sends them away with the conviction that they have spent their time and money well. Not only that, but what the exhibitor saves in maintenance, repairs, re-tightening, re-seating and replacement probably more than makes up for any so-called initial economy in the original purchase price by these reductions in liability. A cheap installation job of a good chair is false economy and proves expensive in the long run. Outside the theater auditorium, the same holds true. Electric signs, marquees, lobby display and other exterior furnishings, including the panelling and finish of his theater, if of poor quality, materials and cheap workmanship, not only will not stand up, but will tell prospective patrons in almost so many words that they cannot expect very much in the way of comfort, with the right environment and enjoyment, inside. Exterior furnishings procured through reliable sources are bound to reflect finesse and originality, and these qualities, in turn, all contribute to ultimate box office receipts. Known products and methods have gained their acceptance for a reason. The responsible distributor who has a reputation to uphold realizes that ■§&* INDEPENDENT! 5*^ "INDEPENDENT" . . . and you buy VALUE — not dubious "bargains" . . . yon buy from an IndlvlduaUy-owned atore^not an Impersonal "Institution." INDEPENDENT THEATRE SUPPLY 1501 Broadway DEALERS ASS'N New York AIR CONDITIONING m. PHOON ONDITIONINGCO. BLOWERS -FANS AIR WASHERS 252 Watt 26th St., New York