The Film Daily (1936)

THE Saturday, Mar. 28, 1936 &2H DAILY NT BY PAYING A LITTLE MORE Supply Dealers Assn., Inc. le must offer the products of manufacturers who are wide awake, and breast of the times, ready at all times to adapt their wares to changig conditions. Consequently, they are continuously engaged in factory nd field tests and investigations to perfect and improve, lest they tagnate and lose the hard-earned good will of the distributor and his lien tele. On the other hand, take the "I'll get it for you wholesale" boys — in he parlance of the trade, the "curbstoners" — who have no permanent ivestment or overhead to protect and nothing to lose by exhibitor issatisfaction. Good will, a satisfied clientele and business ethics are II foreign to them because they are not related to immediate cash rofits. For sales purposes, of course, the manufacturers and vendors of cheap roducts base their claim to existence on the fact that they can sell heir products for less than known quality merchandise and that the ompanies who produce the latter operate on a tremendous overhead rhich must be washed into the selling price. The truth of the matter > that local service is equally as important as a good product, especially men we are dealing in the manufacture and distribution of merchandise nth a very limited field of sale and the use of which demands specializaion in the development, manufacture and service of the same. Notwithstanding the expense of serving this class of trade the products used i the theater are sold at a very nominal margin of profit — considerably elow what in other lines is considered a fair average. Don't buy bargains — there are none. The procurement of theater quipment and supplies through irresponsible dealers, the mail order bar ain houses or direct from the manufacturer is like trying to operate our theater from a swivel chair at a remote point. The only way to ave is to pay a little more for products that reflect the quality of mateals and excellency of workmanship and are guaranteed by responsible oncerns to you through your local distributor. By distributing your patsnage among your local dealers and taking cognizance of the manufacurers who treat their distributors fairly by the maintenance of an quitable sales policy in respect to the distribution of their goods, you rill be assured of adjustment and service locally as and when required — ertainly a means of economizing. The exhibitors in the flood regions who unfortunately suffered will bear witness to the fact in the rehabilitation of their theaters that quality {Continued on Page 6) '■ FOR TEN YEARS Good Times or Bad NATIONAL Has Stayed ON THE JOB Tenth Anniversary Year NATIONAL THEATRE SUPPLY COMPANY EVERY STORE A LOCAL INSTITUTION WITH A NATIONAL REPUTATION FOR RELIABLE SERVICE » » EQUIPMENT FIELD NOTES » » Denver — The National Theater Supply Co. here, reports the fol lowing sales, most of which were made by J. J. (Jap) Morgan, manager, on his recent trip south: To the new theater being built by Arch Hurley at TucUmcari, N. M., Simplex projectors, Magnarc lamphouses, screen, complete air conditioning and lighting fixtures; to the Cairo theater at Gallup, N. M., air washer and pump: to the Rig Theater, Hobbs, N. M., and the Princess, Roswell, N. M., complete air conditioning equipment; to the Portola theater, Portola, N. M., a new blower; to the Octillo theater, Artesia, N. M., new air washer and pump; Palace theater, Lordsburg, N. M., 350 opera chairs and carpet; and the Amusu theater, Denver, complete Simplex-Acme sound projectors. Morgan also reports the sale of a silver sheet screen and two Simplex-Acme sound projectors to the new Fine Arts Center theater, located in the new $500,000 Fine Arts building, in Colorado Springs, Colo. The building will contain one of the most completely equipped stages in the country for the production of plays. The motion picture theater will open about April 21. Kansas City — J. W. Shreve is the new manager of the National Theater Supply Co. branch here, succeeding Walter Denney, resigned. A. G. Smith, former GB manager, has been appointed salesman to cover part of Missouri and Kansas. Kansas City — Stebbins Theater Equipment Co. of this city, has acquired the distribution rights for Motiograph sound equipment for western Missouri, Kansas and a part of Arkansas. New York — Century Lighting Equipment, Inc., of this city, has issued three new catalogues of in (Continued on Page 6) Pittsburgh — Steinberg Bros, are remodeling their entire theater equipment building on Film Row. COMPLETE FURNISHINGS FOR THE THEATER CARPETS, STAGE CURTAINS, WALL COVERING, DRAPES, SEATS, ELECTRIC LIGHT FIXTURES. SUPREX PROJECTION LAMPS, DECORATING. PROJECTION EQUIPMENT. PLY CORP. 630 9TH AVE. rr THE PETRIFIED FOREST" There is nothing petrified about Alexander Smith Carpet. Patterns and colors are as alive, fresh and up-to-the-minute as tomorrow's newspaper. Which is why you find them in so many of the country's most successful theatres. ALEXANDER SMITH CARPET