The Film Daily (1936)

THE Monday, Apr. 6, 1936 DAILY 15 TIME MAGAZINE DOES AN OVERBOARD ON WELLS' PIC "Things To Come" barged into the pages of "Time" with a bang, and the results are still being heard around town. The "Time" reviewer rolled up his sleeves, let his hair down, and delivered himself of a rave review on the Alexander Korda-H. G. Wells film. What more can you ask than this terrific plug: " 'Things To Come' is therefore magnificent entertainment and a tribute to the sound showmanship that has made Producer Korda the kingpin in England's booming cinema industry." That "Things To Come" is a special of such size and scope and importance that it will probably set the industry on its ear is indicated in the following excerpt: "As a spectacle 'Things To Come' compares favorably with its Hollywood rivals, from 'Intolerance' to 'The Crusades.' " Of the author, H. G. Wells: "The climax of the picture is an even more explicit description . . . than that foresighted author has ever divulged to his reading public." To sum up, "Time" issues a challenge to the industry: "... it is likely to make bigwigs in Hollywood scratch their heads about a future much more immediate than 2036!" "Things To Come" will move into the Rivoli (New York) immediately after "These Three" ends its run at that theatre. Shortly after that it will be released throughout the country by United Artists. "THINGS TO COME" SHOWS FASHIONS OF THE FUTURE "Things To Come" presents: The greatest fashion show ever staged in the history of motion pictures— a PRE-VIEW of TOMORROW'S CLOTHES! In "Things To Come" the camera reveals: Short skirts are coming back — for men and women! The bathing suit of 1936 is the street dress of 2036! 750 pairs of shapely legs prove it. No more boiled shirts for men! No more belts, no more buttons, no more hats, no more pockets. Wells predicts freedom for men! Wrist telephones, wrist televisors, wrist radios — all combined in one decorative and delicate instrument no heavier than a watch! Comfortable, low-heeled sandals for men and women. No socks or stockings, no gaiters, no runs! All-year-round shorts for men and a light tunic instead of a polo coat. A business suit of silver cloth for the white collar "slave" on a two-hour working day. A permanent wave that lasts a lifetime! A law making beauty compulsory and an educational system to teach the formula of health and beauty! Comfort, style, uniqueness — a fashion parade of the future to inspire the envy of your audiences! LIT DICE PRAISES! Literary Digest, March 28, reviews "Things To Come," jumping on the band-wagon that has been deafening in its praise for the spectacular Alexander Korda-H. G. Wells film. "This astonishing film," says the Digest, "is going to make the aging wish they could hold out to 2036." In addition to its enthusiastic review the Digest also carries pictures showing a striking scene in the year 2055, from "Things To Come." "UNEQUALLED!" NEWS-WEEK "News-Week" spread itself in its review of "Things To Come," the sensational Alexander Korda-H. G. Wells film. "Alexander Korda's production," goes that magazine's rave, "is magnificent and unequalled. Its imaginative photography and excellent treatment give no quarter to anything previously done on similar lines." Two catchy scenes from the picture adorn the page over the review. KORDA-WELLS FILM DEBATED IN LEGISLATURES OF WORLD Cited by speakers in both the British House of Commons and the French Chamber of Deputies, the Alexander Korda production of H. G. Wells's "Things To Come" bids fair to become a point of reference in legislative bodies throughout the world. Sir Philip Sassoon, Under Secretary of the Air Forces, devoted considerable time to the picture in introducing air estimates in the House of Commons recently. "Doubtless," he said, "Members of Parliament have seen the very striking film, 'Things To Come'. Mr. Wells has with his vivid penetrative insight seized upon and illustrated two things which I believe to be profoundly true. Firstly, that there is a growing community of spirit among airmen of whatever nationality, which may ultimately exercise profound influence over world relations. Secondly, that Wings Over the World (Mr. Wells's name for his organization of airmen) in the sense I indicated may one day prove the greatest force for peace that mankind has yet seen." The reference to the Wells film in the French Chamber of Deputies folowed a spirited debate on the political situation across the border. Inasmuch as the film will be shown in Washington tomorrow to an audience of Supreme Court Justices, Ambassadors, Cabinet members and Congressmen, similar comment may follow in the legislative bodies of the United States. ADVERTISEMENT