The Film Daily (1936)

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POTENTIAL OF the 29,066,72 young Americans in school this year, a survey, made by FORTUNE and widely published by the U. S. cinema trade press, estimates that only 56.4% attend motion picture theaters once a week. Biggest potential then for the development of regular patrons is the remaining 43.6% eager to go but discouraged by the unwarranted disapproval of U. S. cinema fare by parents and teachers. MARCH OF TIME, heir to TIME's long popularity as an authoritative textbook in U. S. schools, for more than a year has experimented with school cooperation to overcome this condition. In widely scattered areas pioneering exhibitors have proved to their own satisfaction the box-office value of MARCH OF TIME'S school tie-up. Now for all exhibitors ... a complete manual containing a plan with samples of letters, MARCH OF TIME'S own publication for schools— THE PHOTO REPORTER, published monthly with each new issue, and a TEACHER'S MANUAL, prepared by leading educational authorities, is available. Full instructions on how to use this plan, compiled from actual working experiences of exhibitors during the past year, are included. For your copy, ask your RKO Exchange or write direct to THE MARCH OF TIME, 460 West 54th Street, New York City.