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Sunday, January 5, 1919
Go After Star and Title and Use Trick Lines. It Will Satisfy
Box Office Analysis for the Exhibitor.
Bessie Barriscale in "ALL OF A SUDDEN NORMA"
B. B. Features— Rob.-Cole Co.
Those of your fans who like Bessie Barriscale are going to be quite satisfied with this, since it presents her tn a role in which she appears to good advantage. The title "AH Of A Sudden Norma" linked with the star's name suggests good comedy atmosphere typical of Miss Barriscale's ability as a fun-maker.
Despite the fact that the plot of this wont bear deep analysis, still it is amusing and holds the interest and there's hardly a chance of your fans complaining. You can just treat it as a bunch of nonsense that is sure to get laughs. Play up Miss Barriscale's name big using her smiling photographs. You might also get a large stand of her, giving it a prominent spot in your lobby,
using the captions: "Look out for Bessie Barriscale. One minute she 11 do one thing and all of a sudden be onto the next. Come in and see the mischief she's up
to in 'All Of A Sudden Norma.'"
The sleep-walking angle might be a good one to harp on, using such catch-lines as: "Do you walk in your sleep? Bessie Barriscale won $10,000 as a result of having walked in her sleep. Come in and be tipped off, perhaps you can earn some money too. See 'All Of A Sudden Norma.' "
You might also use the line along the money-making angle, saying "Would you know how to earn money if you were reduced to necessity tomorrowT Have you any money-making ideas in back of your head that will work for you when the occasion arises? Bessie Barriscale made ten thousand in a few days. See how she does it in 'All Of A Sudden Norma.' "
The DEMAND of Quality Pictures ANSWERED
IN
£6
RECLAIMED
The Sensation of the New Year
99
FEATURING
Mabel Julienne Scott a°d Niles Welch
ANDERS RANDOLPH MABEL WRIGHT SIDNEY BRACY
A Big Effort
BOBBY CONNELLY FREDERICK W. PETERS
WARREN COOK
ALPHA PICTURES williamlambert
130 West 46th Street, New York City A gjff ReSlllt
BRYANT e«14
HORART HENLEY
(MJ>.DA^ Directed? — *
"LAUGHING BILL HYDE)"
The BEXBEACH^oiy m^hicltWILLPOGiaRS'ptoi'tei
(You have i*ead the review?)
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