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DAILY
Sunday, February 2, 1
Play it up as a Special and You Can't Fail to Get Business
Box Office Analysis for the Exhibitor.
D W. Griffith presents "A ROMANCE OF HAPPY VALLEY"
Artcrart.
Having done about ail that there is to do in the way of war dramas, most of your fol's prohably will be glad to find Griffith following his earlier style. I can't imagine any aud'ence that appreciates what is worth whi'e in photoplays failirg to respond to th's, on acount of an artistic beauty and human qual.ty such as seldom are realized.
It most certainly is worth running for at least half a week, if not a full week, for vou will find that your audiences build up as the quality of the picture becomes generally known. Launch as big an advertising campaign as voti can afford and take the angle that • t' is is Griffith's first big production of recent years that has no bearing on the war. It is needless
to say that there is no danger of your overplaying
the name of the famous producer, in electric ligf
or thr.o.'gji whatever medium you are in the nab of using.
Folks have come to associate the players in thi: cast, with the nrme of Griffith and although no one of them is hilled as a star, several of the names have a star's "drawing power. Publi h the cast in full whenever you can, and in instances where vou are limited to a few names, use those of Lillian Gish and Robert Harron. premising that they have never done better than ii this film. George Fawcett should not he ignored and some of your old timers will recall Kate T'r'ce as an important figure in many of the h productions.
ff yon play this at an increased rental don't bofheil much abont the rest of the show, because it is strong f enough to carry any program.
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" The Pacific Coast is the Logical Place to make Release Prints"
The Sanborn Laboratories, Inc.
is the logical place on the Coan to do your release print work. We control exclusive rights on the Haiidscheiizh Color Pro:£ss. Super excellency is the reason tor our making release prints for Douglas Fairbanks,. Authors Photophy Co. (Anna Luther Releases), "Smiling Hill" Parsons Comedies and the sample print work of at least ninety per cent, of the big productions made on the West Coast.
1 SANBORN LABORATORIES
Culver City, Los Angeles, Cal.
.an!
WID'S DAILY $1.75 BINDER L~
A binder keeps your copy orderly and makes it readily convenient for reference.
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